Picture perfect: The biggest SA names — and handles — on Instagram
They are some of the biggest names in SA and if you’re looking for a bit of inspiration, they have it in droves in their Insta feeds. Check out our list of SA’s top influencers.
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From musicians to AFL stars and influencers, they are some of the biggest names in South Australia.
But beyond their onstage or on-field accolades, these stars also make a big splash online.
Here are 90 of SA’s most influential Instagram profiles (in no particular order).
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Sarah-Jane Stevens
Handle: @sarahjane.stevens
Followers: 117k
Stevens has built a monster following by tackling tough topics like endometriosis and anxiety on her socials as well as posting a seemingly endless stream of travel snaps.
Harry Holland
Handle: @harryholland
Followers: 80.5k
Dubbed Adelaide’s Harry Styles, Holland’s Instagram provides his more than 80,000 followers with outfit inspirations, collaborations with local brands and shows off his shenanigans.
Rhea Ripley
Handle: @rhearipley_wwe
Followers: 2.6m
From sporty schoolgirl, to one of the biggest, most bankable stars of the industry, Adelaide’s own Demi Bennett has had a meteoric rise to the pinnacle of world professional wrestling through her in-the-ring persona Rhea Ripley.
The regular Instagram poster, who claimed a prestigious WWE Smackdown Women’s Title earlier this year, shares a peek behind the curtain with her fans.
Christina Vithoulkas
Handle: @christina_vithoulkas
Followers: 84.6k
Since Vithoulkas broke her spine in a dirt bike accident in 2018, the motocross rider turned advocate has used her sizeable social media presence to spread positivity and awareness for those living with disability.
Despite her injury, her page shows Vithoulkas has no plans to slow down, with action-packed content always front and centre.
Travis Head
Handle: @travishead34
Followers: 161k
The boy from Gawler South Cricket Club is often an unsung hero of Australia’s international line-up but Head is taking the cricket world by storm.
It’s not just cricket when it comes to his Instagram grid though, with the batman sharing family happy snaps including his recent honeymoon with wife Jess and daughter Milla.
Stacey Hampton
Handle: @staceylhampton
Followers: 209k
Since the reality television star rose to fame on Married At First Sight, Hampton has surpassed 200,000 Instagram followers.
The law graduate shares snippets of #boymum life with sons Kosta and Kruz, often reflecting on the tragic death of their father Shane Smith in a motorbike crash last year.
Kodi Smit-McPhee
Handle: @kodismitmcphee
Followers: 88.9k
Home grown acting talent, Smit-McPhee gained global attention when he was nominated for an Oscar in the Best Supporting Actor category for his performance as the bullied Peter Gordon in Jane Campion’s brooding western, The Power Of The Dog.
Gabby Goessling
Handle: @gabbygoessling
Followers: 281k
One of South Australia’s highest earning OnlyFans stars, Goessling’s Instagram page leaves little to the imagination for her almost 300,000 followers, with the influencer’s most recent posts showing her enjoying the European summer.
Josh Cavallo
Handle: @joshua.cavallo
Followers: 796k
Another honorary South Australian Instagram star, Adelaide United star Josh Cavallo made global headlines when he became the first openly gay professional footballer in the world and has since became an icon and advocate.
Jordan Lambropoulos
Handle: @jordydarian
Followers: 13k
Self-described colostomy queen Lambropoulos uses her platform to share the raw reality of living with incurable inflammatory bowel disease.
Earlier this year the 25-year-old received a long awaited stem-cell transplant – the first undertaken for Crohn’s disease in the country.
Mandy Nash
Handle: @mandynashmakeup
Followers: 8k
A makeup artist and hairstylist by trade, Nash’s colourful Instagram feed shows off her biggest creative hits and a glimpse into her stylish life.
While she can usually be found at M&Co. Style Bar, she is currently awaiting on the arrival of a little one.
Hilltop Hoods
Handle: @hilltophoods
Followers: 187k
For the best part of this century, the Hilltop Hoods have been one of the biggest names on the Australian music scene.
Hailing from the Adelaide Hills, the duo’s Instagram page serves mostly as a promotion for upcoming albums and performances, keeping adoring fans in the loop.
Tobi Pearce
Handle: @tobi_pearce
Followers: 164k
Kayla Itsines’ former partner and Sweat co-founder Tobi Pearce has maintained a monster following since splitting from the global fitness star, with partner Rachel Dillon featuring prominently on his page.
Rachel Dillon
Handle: @racheljdillon
Followers: 1.4m
Together, Dillon and partner Tobi Pearce have formed a fitness power couple, with the Move With Us and Crop Shop Boutique founder boasting over a million followers, who don’t have to look far for motivation on their fitness journey.
Kellie Finlayson
Handle: @kelliefinlayson_
Followers: 41.2k
Finlayson has become a household name since being diagnosed with cancer at just 25 years old after relentlessly advocating for bowel cancer awareness.
Her Instagram account, which has more than 40,000 followers, features of new husband and Port Adelaide star Jeremy Finlayson and a candid behind the scenes look at her battle with cancer.
Alfie The Alpaca
Handle: @alfie_the_alpaca_in_adelaide
Followers: 482k
Alfie became an overnight online sensation in 2019 after his owner Jeff Cheng adopted him from an alpaca farm, gaining tens of thousands of followers.
Since then, the adorable animal’s following has grown to almost half a million people thanks to his antics and beach walks.
Hallie and Maddi
Handle: @hallieandmaddi
Followers: 16k
They launched clothing brand Seeing Double in 2020 but twins Maddi and Hallie Newman also dabble in comedy with their skits reaching 16,000 followers.
When Maddi isn’t on the field for the Crows AFLW team, she’s helping out her sister with content creation and brand marketing. Across four accounts they have almost 35,000 followers.
Karylle Banez
Handle: @karylle
Followers: 49.8k
One of Adelaide’s most popular food bloggers, Karylle Banez has racked up almost 50,000 Instagram followers, who get a look at the influencer’s favourite spots across the city to eat out.
Elena Tea
Handle: @elena_tea
Followers: 10k
The creative mastermind behind Adelaide based Studio Sogni spends the European summer in Italy in search of inspiration and Tea takes her followers along for the trip.
Hugh Sheridan
Handle: @hugh_sheridan
Followers: 188k
The Packed To The Rafters star has long kept his private life close to his chest, but his Instagram page tells a different story, littered with topless pictures and glimpses into Sheridan’s personal life for his almost 200,000 followers.
Taylor Walker
Handle: @texwalka13
Followers: 116k
The former Crows skipper has amassed more than 100,000 followers on his page, which is filled with behind-the-scenes snaps of life as an AFL player, and lately includes more and more adorable moments of his young family.
Kayla Itsines
Handle: @kayla_itsines
Followers: 16m
The self-made fitness queen still boasts one of South Australia’s biggest online followings since her incredible rise to fame.
Featuring a healthy dose of motivational content, Itsines’ page also keeps followers up to date with her young family.
Davie Fogarty
Handle: @daviefogarty
Followers: 78.2k
The founder of the ever-popular Oodie brand and Shark Tank judge often takes to Instagram to share his business knowledge with aspiring entrepreneurs hoping to follow in his footsteps.
But with the recent purchase of a luxury Adelaide Hills acreage property, Fogarty’s followers might expect some more nature-focused content.
Teenage Joans
Handle: @teenagejoans
Followers: 19.5k
Since winning Triple J’s Unearthed High the indi pop-punk sensation, fronted by Tahlia Borg and Cahli Blakers have continued creating music and sizeable social media following.
Ellie Walker
Handle: @elswalker
Followers: 21.5k
The wife of Crows superstar Taylor Walker, Ellie Walker is never shy of taking to Instagram to show off her adorable young family, with photo after photo of the ever-growing Walker family taking up her grid.
Bel Sloane
Handle: @bel_sloane
Followers: 110k
Like her husband Rory Sloane, Bel Sloane has built herself a loyal Instagram following with wholesome family content that gives the Crows star a run for his money.
Lucinda Porcelli
Handle: @cindafit_nutrition
Followers: 25.4k
The paramedic-turned-nutrition influencer shot to Instagram fame thanks to her “fakeaway” recipes that help people cut the cost and calories from their fast food favourites.
Stavros Kapoulitsas
Handle: @stavroskap_
Followers: 67.8k
The stylish tradie and social media entrepreneur has gained a following of almost 70,000 thanks to his tongue-in-cheek posts.
Erika Owens
Handle: @glitterbuggin
Followers: 474k
Owens might lay claim to South Australia’s most colourful Instagram account, and with almost half a million followers getting their daily dose of the self-proclaimed “human rainbow”, Owens clearly brightens a day or two.
Ebony Marinoff
Handle: @ebmarinoff
Followers: 18.2k
In 2022, Crows young gun Marinoff became the first player to reach 50 AFLW games but the three-time All-Australian’s Instagram account is split evenly between her favourite on-field snaps and hanging out with mates, and more recently, an introduction to her new puppy Luna.
Hayley Berlingeri
Handle: @hayleyberlingeri
Followers: 132k
With more than 130,000 followers, mum of four Hayley Berlingeri is among SA’s most popular mum influencers.
Her Instagram gives followers a look at holiday adventures, fashion and adorable kid snaps.
Bronson Reed
Handle: bronsonishere
Followers: 105k
Rhea Ripley is not South Australia’s only claim to fame in professional wrestling ring.
Fellow Adelaide-export and rising star Reed, whose real name is Jermaine Haley, recently told The Advertiser he dreams of bringing a hometown WWE showdown down under.
Issy Ryles
Handle: @issy.ryles
Followers: 15k
South Aussie digital creator Ryles shares plenty of fashion inspo when she’s not too busy exploring aesthetically pleasing spots around her home state.
The 22 year old, who also shares videos on Tik Tok, recently graduated university with a physio degree.
SA Rips
Handle: @sa_rips
Followers: 73.1k
Hayden Richards’ stunning photographs of SA’s famous west coast surf have seen him build an Instagram following of more than 70,000 in just a few years.
Scaling treacherous cliffs and plunging into shark-infested waters to get the perfect shot, Richards’ followers include surfing greats Mick Fanning and Kelly Slater and Hollywood superstar Chris Hemsworth.
Thanasi Kokkinakis
Handle: @the_kokk1
Followers: 335k
The Adelaide-born tennis star boasts a healthy online following of more almost 350,000 thanks to a mixture of candid on-court shots and plenty of snaps with his good mate and fellow tennis “bad boy” Nick Kyrgios.
The Kid Laroi
Handle: @thekidlaroi
Followers: 3.9m
An honorary South Australian, The Kid Laroi completed some of high schooling in Adelaide before shooting to fame as one of the biggest names in global music.
Reanna Wetherall
Handle: @bestversionof_you_
Followers: 10k
A South East mum of two “trying to figure it all out along the way” and taking her more than 10,000 followers along for ride.
Wetherall shares the good, the bad and the ugly of her motherhood journey and also uses her platform to breakdown abortion taboo.
Leah Cummings
Handle: @leah_cummings_
Followers: 13.8k
After appearing on The Bachelors earlier this year Cummings had continued to share photos with her fellow contestants.
The Adelaide 33 year old recently revealed the real reason behind her sudden split with reality show fiance Thomas Malucelli – just two months after their televised proposal.
Jake Bley
Handle: @jakebley
Followers: 41k
This homegrown South Aussie may have been living in the US for years now but he has grown a 41,000-strong following sharing his life to the grid.
Hindley Street Country Club
Handle: @hscc_band
Followers: 30.7k
The Hindley Street Country Club’s online following has exploded from a little-known Adelaide group to one of the world’s biggest cover bands and boasts the social media numbers to match.
Charlie Dixon
Handle: @charlie_dixon
Followers: 42k
You could be forgiven for forgetting Dixon is one of Port Adelaide’s biggest stars, with the footy posts on his Instagram few and far between.
Instead, he keeps his impressive online following up to date with his love for motorbikes and cars.
Jenna Hudson
Handle: @jennawiththepink
Followers: 32.9k
If anyone could claim the title of South Australia’s second-most colourful Instagram account, it would be Hudson.
The influencer, who founded the Self Love Club Movement, creates body-positive content targeted at her “Pink Army” of young people.
Poh Ling Yeow
Handle: @pohlingyeow
Followers: 361k
A quick scroll through the South Australian MasterChef star and Adelaide food icon’s Instagram page is sure to leave you hungry after endless snaps of fresh produce and home cooked meals.
Jack Reynolds
Handle: @itsmejack
Followers: 57.7k
Arguably South Australia’s most influential men’s fashion blogger, Reynold’s Instagram page offers followers content from all over the globe and inspiration for your latest fits.
Peter Malinauskas
Handle: @pmalinauskasmp
Followers: 29.8k
A photo of the South Australian Premier topless when he was Opposition Leader went viral and may have been a factor in the state’s leader building an Instagram following of almost 30,000, but much of his content is made up of government PR plugs, with the occasional snap of his young, growing family.
Kyle Chalmers
Handle: @kyle_chalmers3
Followers: 128k
The Port Lincoln local has become a dominant force in world swimming and with Chalmers never far from the spotlight and his Instagram account featuring plenty of poolside action, his six-figure following is no surprise.
Ruairi Luke
Handle: @ruairi_luke
Followers: 29k
This international model not only shares her look book and behind the scenes content with her near 30,000 followers but also has Instagram accounts dedicated to her art and cooking. As she says “model by day, foodie by night.”
Danny Philippou
Handle: @therackracka
Followers: 497k
One half of the Adelaide film directing duo, The Racka Racka, Danny Philippou often takes to Instagram to update followers on upcoming and underway projects.
Michael Philippou
Handle: @rackaashes
Followers: 170k
The other half of The Racka Racka, Michael Philippou also showcases he and his brother’s upcoming work, as well as offering a look at his life away from the director’s chair.
Leah Itsines
Handle: @leahitsines
Followers: 593k
The sister of global fitness star Kayla Itsines, Leah Itsines has forged her own path to success, with an Instagram page boasting almost 600,000 thanks to her healthy recipes and wholesome lifestyle content.
Jessica Dover
Handle: @jessicadover
Followers: 80.5k
Adelaide model, primary school teacher and former House Rules star Dover sent social media into a frenzy this year when she took to Instagram to announce her relationship with Neighbours star Daniel McPherson, much to the delight of her thousands of followers who tune in to see snaps of her home life, style and travel inspiration.
Josh Rachele
Handle: @joshrachele
Followers: 32.2k
The young Crow quickly became a cult figure when his now-famous mullet came on to the AFL scene but on his Instagram account, Rachele’s thousands of followers get a glimpse into his life away from the bright lights of Adelaide Oval, including a highlight reel dedicated exclusively to his sneaker collection.
Amelia Mulcahy
Handle: @ameliamulcahy
Followers: 15.6k
The Channel 7 weather presenter is no stranger to the public eye and her loveable on-screen personality has seen her gather almost 20,000 followers on Instagram, where she shares behind-the-scenes from the road and snaps of her growing young family.
Kwame Duah
Handle: @kwameduah
Followers: 391k
One of Adelaide’s most popular fitness influencers, Duah has amassed almost 400,000 online followers since taking out the Ninja Warrior title in 2019, thanks to his regular workout content and inspirational posts.
Mikayla Graetz
Handle: @mikaylaagraetz
Followers: 14.1k
Partner of former Port Adelaide star Chad Cornes, Graetz has built a strong online following with aesthetically pleasing snaps of her home life and she and Cornes’ adorable baby.
Sarah Snook
Handle: @sarah_snook
Followers: 365k
One of SA’s biggest acting exports, Snook’s Instagram profile shows just two posts but her iconic performance in the smash hit Succession has seen her earn more than 350,000 followers nonetheless.
Andrew ’Cosi’ Costello
Handle: @southaussiewithcosi
Followers: 124k
Andrew ‘Cosi’ Costello has been a constant fixture on South Australian television screens with his popular Channel 7 program South Aussie With Cosi, where Costello features must-see destinations across the state.
Erin Phillips
Handle: @erinphillips131
Followers: 70.5k
The biggest name in women’s football has a social media following to match, the Port Adelaide star’s page is littered with adorable snaps of her four kids as well as her sporting the teal blue.
Claudia Bonifazio
Handle: @claudiabonifazio
Followers: 187k
The Love Island Australia season 4 winner has built a mammoth online following since her making her name on the reality televisions show.
But as the Marryatville High School alumni revealed, the pressures that accompany being an influencer have more of an impact than most would realise scrolling through her seemingly perfect life.
Rory Sloane
Handle: @rorysloane
Followers: 110k
Along with influencer wife Bel, the Crows veteran’s social media presence is largely dedicated to his young family and time spent out and about catching a wave or enjoying one of Adelaide’s pristine beaches.
Steven Marshall
Handle: @stevenmarshallmp
Followers: 24.1k
Almost as mysterious as the former premier’s post leadership ventures, Steven Marshall’s Instagram account is private, meaning only those he accepts as followers will get to see what the ex-Liberal leader gets up to.
It hasn’t stopped him from racking up almost 25,000 followers.
Glyn Money
Handle: @glyncashmoney
Followers: 10.8k
Another fitness influencer on the list, the Tonsley-based Glyn Money has built a loyal following with both his workout content and promoting men’s mental health.
Paul Seedsman
Handle: @paulseed_11
Followers: 21k
Crows gun Seedsman’s Instagram may feature less footy snaps than any other AFL player in this list.
Instead, the star’s grid is filled of picture perfect moments shared with his wife, newborn baby and adorable dog.
Poppy Radbone
Handle: @poppyradbone
Followers: 24.2k
Radbone has earned tens of thousands of followers with her fashion, lifestyle and beauty content, as well as introducing her fans to life as a new mum with partner and rapper J-Milla.
The Magpie Man
Handle: @the_magpieman
Followers: 26.7k
Mark Muscat, better known as the Magpie Man, became an online sensation by sharing videos of himself perfectly imitating the state’s most iconic bird.
His Instagram account is often filled with posts of him out and about in Adelaide putting his unique talent on display.
Sam Powell-Pepper
Handle: @sampowellpepper_
Followers: 35k
The Port Adelaide gun’s socials have taken a different look of late, with the a focus on his young family.
Reuben Baker
Handle: @reubbake
Followers: 50.4k
The 18-year-old DJ and social media star has clocked up more than 50,000 followers on Instagram where he often features snaps of his outfits, lifestyle and work as an influencer.
Lachlan Fairbairn
Handle: @lachlanfairbairn
Followers: 143k
One half of the popular Fairbairn duo, Lachlan and his brother Jaxon shot to fame through their comedic videos featured on YouTube and TikTok taking a hilarious look at life in Australia.
Jaxon Fairbairn
Handle: @jaxonfairbairn
Followers: 137k
The younger of the Fairbairn brothers, Jaxon trails his brother in Instagram followers, but only just, with almost 140,000 always guaranteed a laugh from the page.
Taryn Brumfitt
Handle: @bodyimagemovement
Followers: 142k
The Adelaide mum was named Australian of the Year after her tireless work promoting body positivity.
Brumfitt boasts almost 150,000 followers on Instagram and uses her platform to talk about the best way for children to use social media.
Olivia Molly Rogers
Handle: @oliviamollyrogers
Followers: 142k
The former Miss Universe Australia has spoken candidly about the challenges of the modelling industry and her Instagram page offers an equally honest look at life behind the scenes.
Brodie Smith
Handle: @brodiesmith
Followers: 36.4k
Like many professional footballers, Crows star Brodie Smith’s Instagram page is split between his favourite on-field snaps and posts of himself with fellow AFL stars, helping him to build a healthy online following.
Marmalade
Handle: @marmalade_aus
Followers: 31.7k
An Instagram account following the hilarious antics of the Lockleys Football Club’s “Div 12 Ressies” team, Marmalade’s successful TikTok account has laid the foundation for a huge following on the Gram.
Brooke Upton
Handle: @brooke.upton
Followers: 74.2k
Upton’s almost 75,000 followers can expect to be regularly inspired by the Instagram star’s outfits, as well as her collaborations with local fashion brands and favourite spots to grab a coffee.
Travis Boak
Handle: @travisboak10
Followers: 71.8k
The former Port Adelaide skipper’s Instagram page provides followers with a mash up of sponsored content and behind-the-scenes snaps keeping himself in shape to light up Adelaide Oval on game day.
Elle Barker
Handle: @ellexbarker
Followers: 24.2k
A communications and copywriting manager, Baxter takes to Instagram to show of the luxe side of her life, with post of fun outfits adventures with friends earning her more than 24,000 followers.
Salty Sips
Handle: @saltysipsadl
Followers: 17.7k
What started as a group of friends taking at dip at one of Adelaide’s most popular beaches has grown into a movement of beachgoers braving the cold morning air to start their days with something that represents much more than swimming.
Tippah Dwan
Handle: @tippahdwan
Followers: 14.8k
The Adelaide Thunderbirds player has a following of almost 15,000 who tune in to keep up with the young star’s netball and home life.
Annelise Kumri
Handle: @annelisekumri
Followers: 40.7k
Kumri took to social media to raise awareness about period poverty after joining the #ItsInTheBag campaign launched by Share The Dignity.
Now an ambassador, Kumri focuses on content that will inspire others to raise awareness, as well as sharing some adorable snaps of her children.
Isobel Marshall
Handle: @izzygmarshall
Followers: 4.1k
Isobel Marshall may not have the most followers on this list, but the Taboo co-founder and former Young Australian of the Year has as much to boast about as any here.
The med student’s page is filled with happy snaps and an envy-inducing amount of shots from her travels.
Jordan Dawson
Handle: @jordan_dawsonn
Followers: 17.7k
When he’s not leading his team to inspiring victories, the Crows skipper keeps his followers and devoted crows fans in the loop with his private life and the world of a professional athlete.
Chloe Ferrari
Handle: @chloefferrari
Followers: 24.4k
Ferrari has grown a loyal online following, spruiking body positivity and raising awareness for neurological disorder ADHD, as well as embracing her post-baby body.
Lleyton Hewitt
Handle: @lleytonhewitt89
Followers: 157k
It’s been South Australia’s greatest tennis export hung up his racquet but that hasn’t stopped a legion of fans from following the former world number one’s post-playing adventures.
Rose Adam
Handle: @rose_adam_cooks
Followers: 26.3k
The former MasterChef contestant and The Middle Store co-owner boasts one of the most mouth watering Instagram pages in South Australia, with post after post of unbelievably good looking food.
Emily Ross
Handle: @em._.ross
Followers: 10.2k
Emily Ross started her hugely popular TikTok account in 2019 “as a joke” before eventually quitting her job to pursue a full-time career as an influencer. Now with more than 10,000 followers on Instagram, she is making a fair go of it.
Allday
Handle: @alldaychubbyboy
Followers: 199k
The Adelaide hip hop icon isn’t a regular poster on Instagram but has still managed to keep almost 200,000 loyal fans tuning in for his rare content.
Darcy Fogarty
Handle: @darcy.fog
Followers: 21k
The young Crows forward keeps his thousands of followers entertained with a look at his off-field life and content from his trips back to his family’s farm near Lucindale in the state’s southeast.
Riley Whitelum
Handle: @riley.whitelum
Followers: 316k
A former Whyalla boy, now global sailor has been travelling the world on his yacht La Vagabonde for almost a decade with partner Elayna Carausu.
The couple are raising their two boys on-board and share videos of their adventures but he recently came under fire for some monkey business in Thailand.
Jordi Rendell
Handle: @jordirendell
Followers: 8.7k
Describing herself as an Adelaide blogger, entrepreneur and marketing co-ordinator Rendell shares loads of fit checks and fashion inspo for her near 9000 followers.
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