Lovable Fairbairn brothers making a name for themselves, sign major deal with gaming giant

These two country boys have put Murray Bridge on the map, with their charming YouTube videos attracting millions of fans around the globe. See their biggest move yet. 

Two unlikely brothers from country South Australia are still rubbing their eyes in disbelief at skyrocketing to YouTube stardom.

Lachlan, 22, and Jaxon Fairbairn, 20, found themselves on their journey to international fame after “mucking around” making YouTube videos as kids.

After counting down the top South Australian YouTube stars we sat down with the duo to discuss where their creativity started, and their latest big ticket partnership.

Lachlan (Left) and Jaxon (Right) Fairbairn, Picture supplied

Lachlan said they never dreamt their hobby would gain them a hefty 1.56mYouTube subscribers, with Covid-19only giving the brothers more time to make videos on their mothers farm.

Lachlan who has recently also made a name for himself on TikTok said the popularity of their channel Fairbairn Films was gradual at first.

“I’ve been making silly little videos since I was about 10 years old, then when I was in year nine I got a DSLR (camera) and we just kind of started putting them up online,” Lachlan said.

After three years of making videos with the added help of friend Darcy Ahrens, the brothers were only seeing about 400 views on each upload.

“We were definitely considered as those weird kids doing it, but then in Year 12 (2016) I think we hit our first million views on a video it all started to get serious.”

From this milestone they went from success to success and they made the call to pursue a career in entertainment together.

Jaxon said their brotherhoodhas helped galvanise the longevity of the channel.

“If we weren’t brothers we definitely would have both quit by now, we have that certain loyalty to each other, our producer Darcy also helps as he gets in the middle and mediates our fights,” Jaxon said.
Living in Murray Bridge, the Fairbarn’s ocker and dry sense of humour has been a key feature of their success both at home and abroad, with a YouTube study showing 90 per centof viewers watching Australian channels came from outside Australia in 2020.

“We don’t put on any accent or overdo the way we talk at all, and people seem to connect with that,” Jaxon said.

“I think people like seeing and hearing us because you don’t see a lot of bogan Aussies on the telly and stuff, not that we’re extremely bogan.”

In future the pair are keen to continue touring the country with stand up performances, something they haven’t done since before Covid-19 restrictions were introduced.

“We’re also looking to get a screen Australia grant and make something a bit more professional – in the future we’d love to make an actual TV show with someone like Netflix,” Jaxon said.

The brothers’ latest achievement is inking a deal with PlayStation Australia to promote the latest instalment of the Ratchet and Clank video game series ‘Ratchet & Clank: Rift Apart’.

Their partnership and videos wielding alien weapons was a dream come true for the lads who admitted to spending hours on the games growing up.

“Going from a couple of kids playing PlayStation growing up to being in a partnership with them has been absolutely unreal,” agreed the brothers.