Adelaide model Ruairi Luke is the face of the 2020 Adelaide Cup
Meet the new face of South Australia’s biggest race day, the TAB Adelaide Cup.
Confidential
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Rising Adelaide model Ruairi Luke is the face of next year’s TAB Adelaide Cup.
“It means a lot to me, I feel really privileged, happy and thankful about the new role,” said the 24-year old, who has modelled both at home and internationally.
“It’s going to be so much fun.”
But don’t expect to see Ms Luke studying the form guide ahead of the state’s biggest race day on March 9, with her focus firmly on the trackside fashion.
“Just recently I have become a (horse racing) fan, I wasn’t really before this year but I’ve loved it,” said Ms Luke, who’s completing an animal studies course at TAFE SA.
“I love the fashion side of things, I don’t particularly go for the racing.
“I love seeing all the different styles and what people wear to the track.”
Morphettville’s marketing brand manager Luke Schapel said Ms Luke, who’s signed with Pride Models and has 35,000 Instagram followers, is a perfect fit for the Cup.
“Ruairi has spent time overseas modelling and brings her international experience to our marquee race day,” Mr Schapel said of Ms Luke, pictured with hair and make-up byJodi Zarellaand Lili Karamaliki.
“She also gives us some global attention through her following too.
“She represents the changing face of racing here in SA, as we continue to attract a younger audience trackside.”
For more information on the 2020 TAB Adelaide Cup, visit morphettville.com.au