Meet Queensland’s 100 top Instagram influencers and what they’re about
OnlyFans superstars, relatable mummy bloggers and troublemaking pranksters – the Sunshine State is full of some of Australia’s biggest #trending Instagram influencers. Take a look at our list of the top 100.
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They’re the A-list celebrities of the Instagram generation – the beauty gurus, viral pranksters, fitness queens, OnlyFans stars, extreme sport ninjas and flawless swimwear models who share an insight into their envious lifestyle with millions of followers all around the world.
More and more young Australians dream of becoming a social media superstar everyday, with more than half of Gen Z girls saying they would quit school or a ‘normal job’ to become an influencer if given the opportunity.
Brisbane-based food blogger and Instagram superstar Bec Hardgrave says that any young person who wants to become an influencer should just go for it.
“Just start and don’t care what other people think,” she said.
“Even though I love my job, there is a lot of negativity on the internet. You need to have a thick skin and not let it get to you. If you want it, go for it.”
As a qualified health and fitness coach and ‘big foodie’, Hardgrave has racked up over 107k followers on her Instagram and 117k on TikTok for her fun and quirky videos reviewing popular fast food snacks which has seen her collaborate with major brands and release her own recipe eBook.
Bec says that she never thought she would be on the list of the Top 100 Queensland influencers and describes her social media journey as a “whirlwind to say the least”.
“It’s definitely required a lot of self determination, but it’s been really fulfilling to make a hobby into something so much bigger,” she said.
Another social media powerhouse, Willem Ungermann, better known as Willem Powerfish says that there is definitely a lot of pros and cons of having a large following on social media.
“It’s been a bust up,” he said, “I guess it’s just to make people laugh and also help others in anyway you can.”
The Tweed Heads local began his social media journey after harpooning a 3m long flathead and breaking a world record, leading him to create the Powerfish brand, which he says is all about being real, having a laugh, getting out on the water and pushing for mental health.
With over 369k Instagram followers and 230k YouTube subscribers, the 39-year-old content creator uses his success to give back to the community: helping out locals by paying for their groceries, holding giveaways for boats and raising thousands of dollars for local businesses and charities, most recently, gifting $75,000 worth of Christmas presents to local children.
Ungermann says that the highlight of his social media career has been being able to help people in need and says any young person who wants to become an influencer just needs to be themselves.
“If you want to be well known on social media you need thick skin, it’s a very evil place and can break the strongest men,” he said.
“People are cruel but if you can learn to block all of that out you will be fine.
“Try and be original and be yourself, make the audience feel as if they have known you for years just be you.”
With so many young people dreaming of one day becoming an influencer, who are the social media stars leading the way and setting an example for Australian youngsters in 2023?
Here’s our list of the Top 100 Queensland influencers:
100. Kayne Lawton – @kaynelawton
Instagram followers: 102k
Former Gold Coast Titans player, Kayne Lawton is a fitness influencer and husband of Insta-famous model Jamie Allen.
Since leaving the NRL he has founded his own fitness company ‘Kayne Lawton Physique’ and encourages his 102k Instagram followers to take part in his workout challenges full of curated meal plans and personalised exercises.
99. Lilliana Bowrey – @lillianabowrey
Instagram followers: 103k
With an Instagram feed that’s full of beaches, bikinis and killer waves, Noosa local Lilliana Bowrey is a social media starlet.
She’s known for her career as a professional surfer with Billabong and as a budding actress, recently appearing in the role of Poppy Tetanui in Netflix original series Surviving Summer.
98. Kayla Oxley – @kaylaoxley
Instagram followers: 106k
With over 1.7 million followers on TikTok, Sunshine Coast influencer Kayla Oxley is the younger sister of fellow TikTok star James Oxley.
She became a viral hit for her vox-pop style videos, interviewing strangers on the street and conducting social experiments like asking passers-by for a fist bump and filming their reactions.
97. Bridget Chant and Hamlet – @bridgetchant
Instagram followers: 108k
Hailing from Toowoomba, Bridget Chant and her loud blue parakeet Hamlet have become a viral sensation with 4.5 million TikTok followers.
The 25-year-old influencer posts content alongside her adorable pet bird who speaks, gives her kisses and sings up a storm.
96. Bec Hardgrave – @bechardgrave
Instagram followers: 107k
A qualified health and fitness coach, Bec Hardgrave is a Brisbane-based influencer who produces video content across TikTok, Instagram and YouTube, focusing mainly on food recipes where she recreates KFC, McDonalds and Boost Juice favourites with healthier ingredients.
She also hosts the podcast ‘Fit and Full Of It’ with friend and fellow fitness coach Alex Ellice.
95. Courtney Stubbs – @_courtneystubbs
Instagram followers: 107k
Starring in the third season of Love Island Australia, Courtney Stubbs is a Gold Coast Instagram influencer and model who documents her travels around Sydney, Melbourne, Brisbane and Bali alongside her partner and former Married At First Sight contestant Jack Millar.
She posts photos around the world and promotes brands like City Beach, Ally Fashion, Kayak and more.
94. Addison James – @a.ddisonjames
Instagram followers: 113k
With nearly 1 million TikTok followers, Addison James is a social media ‘bad boy’ whose trendy fashion, mullet hairdo and strange likeness to Heath Ledger attracted a large fanbase.
The 21-year-old Gold Coast influencer has collaborated with brands like Restated Vintage and recently launched an OnlyFans account.
93. Susie J Todd – @susiejtodd
Instagram followers: 118k
Beginning her social media journey as a YouTuber with over 867k subscribers, Susie J Todd is a Gold Coast-based beauty, fitness and fashion influencer who produces makeup tutorials, workout vlogs and clothing hauls.
As a ‘medium girl’, promoting the message of body positivity and #selflove, as well as collaborating with brands like Gym Shark, Lounge Underwear, Pretty Little Thing and launching her own line of clothing with Beginning Boutique.
92. Blake Williamson – @blakewilliamsonn
Instagram followers: 121k
Rising to stardom after appearing on season two of Love Island Australia, Blake Williamson is a Gold Coast personal trainer and influencer who since leaving the hit reality TV show has launched his own fitness app ‘EQ Strength’.
He uses his Instagram to post gym workouts, travel photos and mirror selfies in his Gold Coast home.
91. Maitland Hanley – @maitlandhanley
Instagram followers: 123k
Maitland Hanley is a social media prankster and self described ‘troll’ from Brisbane who creates outrageous social experiment and comedy videos for his Instagram, YouTube and TikTok.
These bits include going around in public dressed as Harry Potter, stealing Uber Eats orders from peoples’ doorsteps and making uncensored comedic content for his subscriber-based page ‘Young and Dumb Club’.
90. Kate Szepanowski – @kateszepanowski
Instagram followers: 124k
Gold Coast based model and sister of influencer Chloe Szepanowski, Kate Szepanowski is a beauty influencer who uses her Instagram to post photos of her luxurious lifestyle full of travelling, photo shoots and expensive clothing, who also came under fire in 2021 after calling the Covid vaccine ‘poison’ in an Instagram post.
89. Shania Hant – @shaniahant
Instagram followers: 124k
With over 620k followers on TikTok, Shania Hant uses her platforms to share comedic video content, Insta-worthy travel, festival and outfit pics, plus sponsored content for various fashion brands such as White Fox Boutique, City Beach, Culture Kings and more.
88. Paulie Roberts – @paulie_roberts_
Instagram followers: 135k
A member of Shammi Prasad’s trouble making content creation team, Paulie Roberts is a self described ‘class clown’ from the Gold Coast, most well known for his practical joke videos against his uncle ‘Floppa’, including waxing his eyebrows off, spiking his coffee with laxatives, and spray painting his van.
87. Matt Poole – @matt_poole1
Instagram followers: 135k
Professional Iron Man, surfer for Red Bull and now Gold Coast local, Matt Poole is a former professional athlete who since retiring in 2022 has launched his own low calorie alcoholic drinks brand ‘Gravity Seltzer’, opened a Mediterranean restaurant chain ‘Maman’, and is father to a baby girl Posy who he raises with ex-partner and Instagram superstar Tammy Hembrow.
86. Laura Dundović – @lauradundovic
Instagram followers: 138k
Actress, model, reality TV star and Miss Universe Australia 2008, Gold Coast-based celeb Laura Dundović had a brief appearance on the first season of I’m A Celebrity … Get Me Out of Here in 2015.
Now she has more than 138k followers on Instagram, sharing photos of her work as a model and collaborating with brands such as Pacific Fair, Hismile and Meshki on her polished feed.
85. Jamie Allen – @jamie_jaymes
Instagram followers: 138k
Model, mother, and business owner, Jamie Allen is a Queensland-based social media star who uses Instagram to share insights into her day to day life of house renovations and raising her two children alongside partner and former NRL player Kayne Lawton.
With over 138k Instagram followers, Allen also posts promotional material for various Australian beauty and health brands including HelloFresh, Happy Way and her own fashion labels ‘Jaymes Swimwear’ and ‘Under Jaymes’.
84. Jashan Prasad – @just_jashan
Instagram followers: 139k
Self described as ‘that bald guy from the internet’, Jashan Prasad is a Gold Coast influencer who makes comedic video content alongside his influencer brother Shammi Prasad and wife Cassandra for his Instagram and YouTube channels.
He briefly hosting his own podcast called Just Jashan where he interviewed notable characters like fellow influencers Marty & Michael, Jackson O’Doherty and ex-bikie Brent Simpson.
83. Daniel Webb – @danwebbs
Instagram followers: 140k
Rising to fame after controversially embarking on an ‘affair’ with Jessika Power on season six of Married At First Sight Australia, Daniel Webb is a Brisbane-based influencer who uses his Instagram feed to share motivational content to his 140k followers.
Webb urges fans to ‘be kind’ and ‘be respectful’, with his Instagram caption telling his followers “it is what it is”.
82. Apollo Jackson – @apollojacksonofficial
Instagram followers: 145k
You may recognise him as the magician from Sophie Monk’s season of The Bachelorette, the first season of Bachelor in Paradise or Australia’s Got Talent, but with 145k followers, this seasoned reality TV star was made a name for himself off the small screen, promoting his magic shows and DJ work on his Instagram, as well as working alongside Chris Hemsworth as a body double for The Hulk in Marvel film, Thor: Ragnarok.
81. James Oxley – @imoxlee
Instagram followers: 152k
Briefly appearing on The Voice Australia in 2018, James Oxley (better known as simply Oxlee) is a singer and social media influencer based on the Sunshine Coast, with more than 1 million subscribers on YouTube and 4.2 million followers on TikTok, best known for his street interview, pranking and giveaway videos, interacting with strangers to produce comedic and heartwarming content.
80. Mark Orval – @itsangrydad
Instagram followers: 154k
Father of Insta-famous influencers Hannah, Dylan and Mitchell Orval, Mark Orval is a former Australian rules footballer, currently residing in Queensland alongside his social media famous family.
The former Collingwood player went viral after his two sons would wind him up with practical jokes and post the videos of his angry reactions under the appropriately named Facebook page ‘Angry Dad’, which has racked up 1.2 million followers to date.
79. Lakota Johnson – @lakotaajohnson
Instagram followers: 158k
Featuring in films including Baz Luhrman’s Elvis, and TV shows #BlackAF and Joe vs. Carole, Lakota Johnson is a Gold Coast actor, model and influencer who became popular on TikTok gaining over 1.7 million followers since joining in 2019, and shares images collaborating and modelling with world renowned brands including Tommy Hilfiger, Levi’s and Nike for his 158k Instagram followers.
78. Dylan Pawson – @dylanpawson
Instagram followers: 162k
Making up the other half of the ‘Parkour Twins’ alongside his brother Brodie, Dylan Pawson is a former Australian Ninja Warrior contestant and viral social media sensation known for his dangerous and high-skill parkour videos he films around Brisbane for his 161k Instagram followers and 2.7 million fans on TikTok.
77. Bianca Elouise Anstiss – @biancaelouise
Instagram followers: 172k
Featuring on Forbes 30 under 30 list, Bianca Elouise Anstiss is a businesswoman and Gold Coast influencer who skyrocketed on social media after founding and designing premium swimwear brand ‘Myra Swim’ in 2013.
Now she uses her Instagram to promote her products as well as her luxurious life as a young entrepreneur, with her swimwear brand worn by major celebrities like Kim Kardashian and Jennifer Lopez.
76. Tara Pavlovic – @tarapavlovic
Instagram followers: 173k
Second runner-up on Matty J’s season of The Bachelor and the first person to ever be proposed to on Bachelor in Paradise Australia, Tara Pavlovic is a reality TV star turned Gold Coast influencer who since finishing up on the small screen in 2018, has married partner Nick Shepherdson, written a children’s book and has created her own sun safety brand.
75. Latisha Clark – @latishaclarkk
Instagram followers: 177k
Daughter of award-winning TikTok content creator Kat Zoe Clark, Latisha Clark is a 19-year-old Gold Coast influencer, known for producing comedic video content to her 1.2 million TikTok followers, as well as using her Instagram page to share travel pictures, branded content and photos with her young mum, including promotional material for their podcast ‘Basically Besties’.
74. Bree McCann – @breekmccann
Instagram followers: 192k
Founder of size-inclusive swimwear brand ‘Code B’, Bree McCann is a Noosa-based influencer who has worked as a model for over ten years, making headlines after being the first curve model to feature on the cover of Women’s Health Australia, famously clapping back at the term ‘plus size’.
She has also been featured in major fashion magazines Vogue, Elle, Cosmopolitan and Marie Claire.
73. Edyn Mackney – @edyndenise
Instagram followers: 192k
Featuring as an islander on the first season of Love Island Australia and formerly dating Bachelorette contestant Apollo Jackson, Edyn Mackney is a reality TV star, vegan, model and influencer from the Gold Coast, known for producing fashion and beauty content across various social platforms including her OnlyFans and TikTok account where she has 250k followers.
72. Natyse Chan – @natysechan
Instagram followers: 195k
At 24-years-old, Natyse Chan is a Gold Coast influencer and fashion model who has represented various brands including Glassons, Princess Polly, Club London, White Fox Boutique and Fashion Nova, sharing photos modelling the famous fashion to her 195k followers.
She can often be seen posing alongside close friends and Queensland-based influencers Allie Auton and Tarsha Whitmore.
71. Ethan Modboy Bramble – @ethanmodboybramble
Instagram followers: 199k
With tattoos across 98 per cent of his body, Ethan ‘Modboy’ Bramble is a Gold Coast based social media celebrity who has featured on international news networks and YouTube channels due to his heavily tattooed and modified appearance, complete with tattooed eyeballs, a split tongue, a removed belly button, ear gauges and facial tattoos.
70. Shontina Rose – @shontinarose
Instagram followers: 201k
Brisbane-based fashion model, entrepreneur and content creator, Shontina Rose is known for modelling, wearing and promoting various fashion brands across her polished Instagram page, including clothing for Billy J Boutique, Forever New, Marc Jacobs and her own beach clothing label ‘Côtière’.
69. Starlettte Thynne – @starlettethynne
Instagram followers: 211k
Half-sister to the Insta-famous Hembrow sisters, Starlette Thynne is a Gold Coast based model and social media celeb who has collaborated with numerous Australian brands including Noah the Label, UniDays and Kayak, as well as brands founded by her half-sister Tammy Hembrow, ‘Tammy Fit’ and ‘Saski’.
68. Austin Gosney – @austin.gosney
Instagram followers: 214k
A member of the infamous Shammi Vlogs content creation team, Austin Gosney is most well known for his comedy and prank content, collaborating with fellow influencers Shammi Prasad and Dim Ilievski to create outrageous video content at their Gold Coast home.
67. Isabella Procida – @belleprocida
Instagram followers: 215k
Originally hailing from Coomera in Queensland, Isabella Procida works as a model and actress, sharing fashion and beauty content on her Instagram and producing both comedic and acting video content for her 1.2 million followers on TikTok.
She first gained a large following in 2019 for her series of acting ‘POV’ skits or ‘point-of-view’ videos.
66. Brooke Styles – @brookestyless
Instagram followers: 216k
An Aussie DIY queen with over 1 million followers on TikTok, Brooke Styles is a Sunshine Coast based model and influencer who produces DIY, crafts and decorating content.
She collabs with famous brands such as Arnotts, Garnier and Fuji Film as well as sharing helpful advice and home renovation inspiration, sharing her experience completely transforming her classic 80s Queenslander home from scratch.
64. Renee May – @mylittlelolly
Instagram followers: 221k
Hailing from Airlie Beach, Renee May is an Insta-influencer and young entrepreneur who has received viral fame for sharing meal ideas and sharing her day-to-day life alongside her adorable daughter Lolly, inspiring the name for her very own child clothing label appropriately named ‘Lolly May’.
65. Kat Zoe Clark – @kat_clark_
Instagram followers: 222k
With over 3.5m TikTok followers and recently being named TikTok’s 2022 Creator of the Year, 36-year-old mother of two Kat Zoe Clark is known for her comedic videos about living as a young mum to two daughters, who constantly gets mistaken as her teenage daughter’s sister.
Recently launching her own podcast ‘Basically Besties’ alongside eldest daughter Latisha Clark, the Gold Coast mother frequently shares photos, updates and fun adventures with her family to her 222k Instagram followers.
63. Troy Williams – @troycandy
Instagram followers: 223k
Gold Coast based influencer Troy ‘Candy’ Williams, also known as Candyman 2.0, is a social media bad boy known for his comedic videos and modified car content after founding his own business ‘Eye Candy Motorsports’ or ‘ECM’ and becoming well known for modifying cars all across the country.
Candy will again be hosting one of his (in)famous parties for Australia Day this year.
62. Mick Gould – @mick_gould86
Instagram followers: 223k
After being famously mismatched with Jessika Power on season six of Married At First Sight Australia, Mick Gould became known to fans as the true blue Aussie farmer from Gympie and dedicates his Instagram feed to regularly posting pictures of cows, sheep and his adorable blue heeler for his 223k followers.
61. Kerry Knight – @kerryknighttt
Instagram followers: 252k
Making up half of one of Married At First Sight Australia’s few success stories, Kerry Knight featured on the eighth season of the popular reality TV series in 2021 where she has since stayed with her partner Johnny Balbuziente, ‘remarrying’ him in early 2023.
Since appearing on the show, the 32-year-old Sunshine Coast based influencer has become a brand ambassador for various beauty and skincare brands in addition to launching her own brewery ‘Caxton Street Brewing Company’ in Brisbane.
60. Jayden Prasad – @jaydenprasad_
Instagram followers: 255k
Brother of social media famous prankster Shammi Prasad, Gold Coast local Jayden Prasad is a professional Australian football player who regularly features in his brother’s YouTube and TikTok comedy videos when he isn't making a name for himself in the world of Australian football.
59. Mitchell Orval – @mitchellorval
Instagram followers: 257k
Part of an Insta-famous family with sister Hannah Orval and ‘Angry Dad’ Mark Orval, Gold Coast Insta-influencer Mitchell Orval is the partner of social media superstar Chloe Szepanowski and regularly shares cute family pictures with his two sons Artis and Sunny in addition to sharing stories of his former struggles with drug and alcohol addiction.
Alongside his partner Chloe, the 26-year-old opened a cafe on the Gold Coast’s Mermaid Beach called ‘The Shack Take-Away’ in 2022 which closed down shortly after its opening following backlash over typos on the menu as well as the decision to name items after their family and influencer friends.
58. Matthew Hayden – @haydos359
Instagram followers: 266k
Former cricketer and renowned commentator Matthew Hayden is already a household name following a 15-year cricketing career, but on Instagram, the 51-year-old Queensland sporting legend uses his platform to share food recipes, brand sponsorships and behind the scenes pics straight from the cricket pitch to his 266k followers.
57. Jack Millar – @jackomillar
Instagram followers: 266k
Star of season nine of Married At First Sight Australia, Jack Millar is Gold Coast social media personality known for sharing his daily life, travel adventures and music career to his 266k followers alongside his partner and former Love Island Australia contestant Courtney Stubbs.
The 26-year-old started his own podcast in 2022 called ‘In The Sack’ hosted by himself and his best friend Sean Mullan, discussing all things life with a focus on men’s mental health.
56. Glen Thomson – @glenthomsonn
Instagram followers: 290k
Fans will know Glen Thomson as long-term boyfriend of OnlyFans and TikTok superstar, Anna Paul.
He’s regularly seen in Paul’s daily vlogs as well but also posts his own pictures from their expensive lifestyle of travelling, shopping and dining to his 290k Instagram followers and 408k followers on TikTok.
55. Kim Hartnett – @kimhartnett_
Instagram followers: 291k
Making her reality TV debut as an islander on the premiere season of Love Island Australia in 2018, Kim Hartnett is a Gold Coast bikini model, hair stylist and mother of two who uses her Instagram page to promote various swimwear and clothing brands, recently announcing the birth of her second child with partner and Bachelor in Paradise contestant Matt Whyatt.
54. Hannah Orval – @hannahorval
Instagram followers: 296k
Sister of influencer Mitchell Orval, daughter of ex-Collingwood player Mark Orval, and former girlfriend of AFL star Cameron Zurhaar, Hannah Orval is a Gold Coast influencer who lives the ultimate beachside lifestyle, sharing photos with her 296k followers dancing at festivals, wearing the latest swimwear brands and promoting her own fashion label, aptly named ‘By Hannah Orval’.
53. Amy Hembrow – @amy_isha_hembrow
Instagram followers: 297k
Part of the Insta-famous Hembrow family, Amy Hembrow is the oldest of the four social media sisters, a mother of two and co-founder of cosmetic brand ‘Sskin’ as well as part owner of her mega-influencer sister Tammy’s fitness app ‘Tammy Fit’.
52. Chloe Patterson – @chloepatt
Instagram followers: 307k
With a feed full of beachside bikini pictures and travel photos, Chloe Patterson is known for her more ‘risqué’ adult content, with her Instagram bio linking to her own website where subscribers can get access to what she refers to as “up close and personal pictures”.
51. Nicola Crisa – @nicola.crisa
Instagram followers: 314k
Based in the Gold Coast, Nicola is a 15-year-old teen actor, model and dancer who is most well-known for her work as an editorial model for various international magazines including STYLÉCRUZE, Teen Vous, Dreamy and Beautica.
50. Lily Brown – @_lilybrown
Instagram followers: 343k
At just 24 years old, Queensland influencer Lily Brown grew her following by modelling for various fashion labels like White Fox Boutique, Princess Polly and Kookai as well as collaborating with other Gold Coast influencers Michael Finch and Tammy Hembrow on her YouTube account, before eventually launching her own sleepwear brand ‘Chillé’ in 2021.
49. Davina Rankin – @davvyxx
Instagram followers: 351k
Known as the ‘first real villain’ of Married At First Sight Australia after engaging in a cheating scandal with fellow contestant Dean Wells in 2018, Davina Rankin has been a social media phenomenon since she first became a household name.
She has published her own holistic children’s book ‘Empowered Moo’ in 2021, starring in I’m a Celebrity … Get Me Out of Here and tying the knot with her partner Jaxon Manuel in May 2022.
48. Jaz Hand – @makeupby_jaz
Instagram followers: 356k
With 585k subscribers on YouTube, Jaz Hand is one of the Gold Coast’s original beauty influencers, posting makeup tutorials, travel vlogs and Q&As across her social media platforms since 2014.
Since beginning her social media career on YouTube, Jaz has created her own jewellery brand ‘Jaz Hand Made’ and shares a plethora of sponsored content as an ambassador for various international and Australian health and beauty brands including Lorna Jane, Macro Mike and STAX.
47. Chris Eldridge – @chriseldridge_
Instagram followers: 367k
Brisbane-based actor, model and dietitian, Chris Eldridge gained a large social media following through his modelling work for a number of international high-end brands including Mercedes, David Jones, Gucci, Sofitel and Louis Vuitton.
46. Willem Ungermann – @willem_powerfish
Instagram followers: 369k
Frequenting the Gold Coast despite being a Tweed Heads local, Willem Ungermann (better known as Willem Powerfish) is a legend among locals, known for posting pranking and fishing videos, as well as holding a world record after harpooning a whopping 3m flathead.
As well as producing comedic video content, Willem and his team give back to the community in a number of ways, holding giveaway competitions for boats and mobility scooters, paying for people's groceries at the local IGA, and giving sizeable donations to local charities and businesses.
45. Nathan Lust – @itsnathanlust
Instagram followers: 374k
With 4.6 million TikTok followers, you may recognise Gold Coast local Nathan Lust as that guy who ‘literally’ dances with himself, posting content with a duplicated version of himself performing the latest dancing trends and iconic moves including Beyonce’s ‘Single Ladies’ and the famous jump scene from the infamous film Dirty Dancing.
44. Jessika Power – @jessika_power
Instagram followers: 375k
A reality TV contestant turned social media superstar, Jessika Power first rose to fame after appearing on season six of Married At First Sight Australia where she famously hooked up with contestant Daniel Webb behind the back of her chosen ‘husband’ Mick Gould.
Appearing on other shows including Big Brother VIP and UK series Celebs Go Dating, the 30-year-old Gold Coast influencer shares a range of content on her Instagram page, including comedic video skits, selfies and promotional content for various brands, including her own low calorie wine company ‘Skinny B*tch’.
43. Garry Turner – @gtrain_pro
Instagram followers: 403k
A former science teacher turned bodybuilder, Garry Turner is a Gold Coast personal trainer who regularly posts about his bodybuilding exploits, sharing topless photos with motivational captions to over 400k Instagram followers.
42. Emma Dillon – @emmajane.dillon
Instagram followers: 414k
Making up the second half of ‘The Fitness Sisters’ YouTube channel alongside sister Rachel, 32-year-old Townsville local Emma Dillon gained Instagram notoriety by sharing exercise, dieting and lifestyle tips with her 414k followers, including documenting her pregnancy journey from beginning to end, sharing pregnancy-specific workouts and healthy recipes.
41. Sasha Morpeth – @sashamorpeth
Instagram followers: 422k
With over 4 million followers on TikTok, you probably recognise this Gold Coast influencer from her comedic videos alongside her mother Therese, but Sasha Morpeth’s fans and 422k Instagram followers will recognise her as the model and social media superstar with a feed full of travel pictures, and sponsored fashion content for brands like Princess Polly, Beginning Boutique and Echt Apparel.
40. Atis Paul – @atispaul
Instagram followers: 434k
Brother of OnlyFans star Anna Paul and former boyfriend of influencer Mikaela Testa, Atis Paul is a TikTok star with over 1.4m followers, posting day-to-day updates of his glamorous and expensive lifestyle as a social media powerhouse.
With an estimated net worth of $1m, the 21-year-old influencer is most well known for his lifestyle vlogging content, uploading photos and videos of his life full of sports cars, luxurious clothes and international travel.
39. Nick Cummins – @nickbadger
Instagram followers: 438k
After making headlines in 2018 for famously choosing no one in season six of The Bachelor, professional rugby union player Nick Cummins, better known as ‘Honey Badger’, can be seen on his Instagram travelling with his wife Alexandra George with an envious lifestyle of driving through New Zealand alps, discovering hidden beaches, and relaxing in his Broadbeach Waters home with his newborn baby Billy.
38. Riley Hemson – @rileyj
Instagram followers: 469k
Known better to longtime fans as @healthychick101, Riley Hemson is one of the Gold Coast’s fastest growing influencers, first gaining attention for posting health and fitness content in 2017 before she began to shake up the fashion world as a model for a number of brands including Boohoo and Showpo.
She has now founded her own clothing brands ‘Remmie by Riley’ and ‘Jorja & Joseph’, both with a focus on size inclusivity.
37. Michael Finch – @michaelfinch
Instagram followers: 491k
One of the Gold Coast’s founding social media superstars, Michael Finch began his YouTube channel back in 2013 as a makeup artist uploading makeup tutorials, beauty product reviews and daily vlogs to his 886k YouTube subscribers.
Finch expanded to Instagram and TikTok where the Queensland influencer now shares food recipes, daily life updates and pictures alongside his influencer friends Shani Grimmond, Amy-Jane Brand and Lily Brown.
36. Lachlan Gottfried – @itslacci
Instagram followers: 496k
You may know him as the right hand man of famous party boy Jackson O’Doherty, but with nearly 500k Instagram followers, Gold Coast local Lachlan Gottfried has truly made a name for himself, with humble beginnings as a worker on a local farm to raise money for camera equipment, and now producing outrageous and over-the-top prank videos alongside one of Australia’s biggest influencers, including when he famously painted Jackson’s house bright pink.
35. Quade Cooper – @quadecooper
Instagram followers: 544k
Originally hailing from New Zealand, Quade Cooper rose to international fame after playing for the Wallabies, as well as the Queensland Reds and the Melbourne Rebels in the Super Rugby competition.
When he’s not on the field, the Gold Coast based rugby union player shares everyday updates of his life with his 544k Instagram followers, including his travels as a current player for the Hanazono Liners in Japan as well as promotional posts for his very own clothing brand ‘Shosai’.
34. Bella Fiori – @isabella_fiori
Instagram followers: 555k
With over 2.5 million YouTube subscribers, Bella Fiori first made a name for herself by posting makeup tutorials and beauty challenges on her YouTube account in 2015.
But the Brisbane influencer’s follower count began to skyrocket following her true crime and conspiracy theory videos where she deep dives on famous cases like the disappearance of William Tyrrell and JFK’s assassination.
33. Nathan & Winnie the Beach Cats – @nathan_thebeachcat
Instagram followers: 594k
With nearly 600k followers and a purr-fectly curated Instagram feed, Nathan and Winnie are fur-fluencers who made a name for themselves as ‘the beach cats from Townsville’ who alongside owners Rian Crandon and Melissa Pietrobuono help raise funds for the RSPCA and animal welfare from the funny videos of the two felines and their unusual love for swimming in Queensland beaches.
32. Chloe Szepanowski – @chloeszep
Instagram followers: 619k
Gold Coast influencer Chloe Szepanowski and creator of athleisure brand ‘Szep’ is no stranger to an Insta-scandal, after losing 40k followers in 2021 after allegedly promoting anti-vaccine and anti-lockdown views alongside her influencer partner Mitchell Orval.
As well as posting promotional images for her sportswear label, Szepanowski also shares motherhood content centred around her two children, Artis and Sunny.
31. Skye Wheatley – @skye.wheatley
Instagram followers: 635k
Skye Wheatley rose to fame after placing third on season 11 of Big Brother Australia in 2014, but since then, the Gold Coast influencer uses her Instagram and YouTube to post daily vlogs as a working mother of two, product reviews, mukbangs, and Q&A videos alongside her husband Lachlan Waugh and her two boys, Bear and Forest.
30. Amanda Shadforth – @amandashadforth
Instagram followers: 683k
Founder and creative director of style and fashion journal ‘Oracle Fox’, Amanda Shadforth is a contemporary artist with a successful career in fashion and beauty, directing creative work for luxury brands like Chanel and Louis Vuitton while also producing her own paintings, sculptures and photography works which can be seen on her polished Instagram feed.
29. Allie Auton – @allieauton
Instagram followers: 692k
Starting as a health and fitness influencer, Allie Auton is a Gold Coast based social media powerhouse, entrepreneur and model known for her YouTube vlogs and fashion hauls, as well as her modelling work for fashion brands Princess Polly, White Fox Boutique and Meshki, in addition to the 26-year-old’s own sustainable swimwear brand ‘Callie Swim’.
28. Bree Lenehan – @breeelenehan
Instagram followers: 730k
Self-described as “ur Aussie BFF for health, self love, positivity & chook content”, Bree Lenehan is a Gold Coast social media sensation known for her ‘expectation vs. reality’ photos that speak out against filtered and airbrushed Instagram posts, the 20-year-old Insta-influencer encouraging her followers to love themselves despite their ‘imperfections’.
27. Mitchell Pettigrew – @mitchellpettigrew
Instagram followers: 759k
While his Instagram feed remains mostly faceless, Queensland photographer Mitchell Pettigrew has made a name for himself across social media for his incredible underwater videos and images of Australia’s finest beaches; capturing gorgeous sunsets, crystal clear waves and the occasional cute sea turtle.
26. Brodie Pawson – @brodiepawson
Instagram followers: 787k
Nicknamed ‘Brisbane’s real life Spider-Man’, Brodie Pawson is a former Australian Ninja Warrior contestant, viral TikTok star and professional parkour athlete who makes creative videos jumping from point A to B for his 8.4 million TikTok followers and over one million YouTube subscribers alongside his brother Dylan in their extreme sporting duo ‘Parkour Twins’.
25. Tahlia Skaines – @tahliaskaines
Instagram followers: 822k
Owner and founder of swimwear brand ‘Skaines The Label’, Tahlia Skaines is an Gold Coast Instagram influencer, model and YouTuber who regularly films travel vlogs in Bali, shares fashion hauls and uploads sponsored content for well-known clothing brands including Pretty Little Thing, Princess Polly and Boohoo.
24. Georgia Hassarati – @georgiahassarati
Instagram followers: 979k
After appearing on season three of Netflix’s hit reality TV series Too Hot To Handle and briefly dating Instagram super celebrity Harry Jowsey in 2022, Georgia Hassarati quickly rose to international fame and now uses her large Instagram following to promote Australian fashion brands including White Fox Boutique, Oh Polly, and swimwear brand Bydee.
23. Ashy Bines – @ashybines
Instagram followers: 1m
Vlogs are a part of the daily routine for Ashy Bines, a Gold Coast fitness influencer who shares day-to-day updates of her busy life as a mum and exercise guru, sharing motivational posts alongside promotional content for her activewear brand ‘Baseline’ and her nutrition app ‘Balance’.
22. Chontel Duncan – @chontelduncan
Instagram followers: 1m
Fitness guru, former model and mother of five, Chontel Duncan once made headlines for rocking a full set of abs during her pregnancy, but the now 33-year-old is the owner and franchisor of ‘HIIT Station’ gyms across Queensland, and shares exercise challenges, healthy recipes and her life as a fitness trainer with her 1 million Instagram followers.
21. Tarsha Whitmore – @tarsha.whitmore
Instagram followers: 1m
Hailing from Surfers Paradise, Tarsha Whitmore is a 22-year-old model, entrepreneur and Insta-influencer who has become a major figure in the Australian fashion industry as the owner of clothing brand ‘The Ola The Label’, ambassador for international clothing brand Oh Polly and model for iconic fashion labels like White Fox Boutique, Naked Wardrobe and Alice McCall.
20. Dannielle Robertson – @dannibelle
Instagram followers: 1m
Former model, athlete and qualified personal trainer, Dannielle Robertson (better known as @dannibelle) is a Queensland fitness trainer specialising in exercise videos and viral workout challenges, with her latest challenge, an exclusive six-week full body called the ‘Renew You Challenge’ available for followers for $99.
19. Hannah Polites – @hannahpolites
Instagram followers: 1.1m
Known as one of the Gold Coast’s first true Insta-influencers, Queensland mummy blogger Hannah Polites first made a name for herself when her fitness posts went viral in the early 2010s, but now, Hannah showcases her day to day life as a mother of three as well as an entrepreneur, founding her own children‘s clothing brand ‘Babyccino Bear’.
18. Emilee Hembrow – @emileehembrow
Instagram followers: 1.1m
A member of one of Australia’s most powerful social media families, Emilee Hembrow is the co-owner of therapy studio ‘Sskin’ on the Gold Coast and regularly shares beauty and fashion content with her 1.1 million followers, endorsing high-end brands including Louis Vuitton and Versace as well as posting photos of her five children and equally Insta-famous sisters, Amy, Emilee and Tammy Hembrow.
17. Karina Irby – @karinairby
Instagram followers: 1.1m
CEO and designer of cheeky swimwear label ‘Moana Bikini’, Karina Irby is a 27-year-old entrepreneur from the Gold Coast who shares the message of body positivity to her 1.1 million followers by uploading real and unfiltered photos of herself and spreading a message of self love.
16. Marty and Michael – @martyandmichael
Instagram followers: 1.1m
With over 4.3 million followers on Facebook, 3.5 million followers on TikTok and their very own podcast, Marty and Michael are a Brisbane comedy duo known for performing ridiculous stunts and social experiments, including covering their car in five cent coins and burying themselves from the neck down with hot chips in a seagull ‘science experiment’ at Surfers Paradise Beach.
15. Jade Kevin Foster – @jadekevinfoster
Instagram followers: 1.2m
Most notably recognised from Netflix’s Byron Baes as well as First Dates Australia and Trial By Kyle, Jade Kevin Foster is a Brisbane influencer, actor, reality TV star and model who enjoys a luxurious lifestyle full of boat parties, helicopter rides, red carpets and fine dining that he shares with his 1.2 million Instagram followers.
Kevin Foster was recently in court for an incident at a popular Gold Coast pub where he abused a security guard.
14. Shani Grimmond – @shanigrimmond
Instagram followers: 1.2m
25-year-old Brisbane model and founder of ‘Sylk Swim’ swimwear, Shani Grimmond is one of Australia’s most successful beauty influencers, launching her YouTube channel back in 2011 and rising to stardom after receiving love for her makeup tutorials, product reviews, fashion hauls and vlogs alongside her close friend and fellow beauty guru Michael Finch.
13. Sarah Magusara – @sarahmagusara
Instagram followers: 1.2m
With nearly 18 million followers and 1.2 billion likes on TikTok, 21-year-old Sarah Magusara is one of Australia’s most influential content creators, known for sharing dancing and fashion haul videos across her platforms while documenting her experience being a young mum.
The Brisbane mother of two is most well known for her short dancing videos on TikTok, but her 1.2 million Instagram followers also enjoy her travel vlogs, sponsored ad content and regular updates from fashion shows and movie premieres.
12. Rachel Dillon – @racheljdillon
Instagram followers: 1.4m
Three-time World Beauty Fitness & Fashion Bikini world champion and entrepreneur Rachel Dillon is a Townsville local who grew her following by posting fitness content that encourages healthy relationships with food without restrictive dieting.
Alongside her business endeavours as the founder of fitness app ‘Move With Us’ and creator of activewear brand ‘Crop Shop Boutique’, Rachel also hosts a health and fitness podcast and YouTube channel with her influencer sister Emma Dillon under the name ‘The Fitness Sisters’.
11. Elisha Herbert – @elisha_h
Instagram followers: 1.5m
Residing on the Sunshine Coast alongside twin sister Renee Hebert, Elisha Hebert is an international model who shares her work posing for major international beauty and fashion brands for her 1.5 million Instagram followers.
Walking on international runways and modelling for notorious beauty and clothing brands including Grazia, Calvin Klein and Chanel, Elisha travels the world with her sister Renee, documenting their journey on their shared TikTok and YouTube channels the ‘Herbert Twins’.
10. Renee Herbert – @reneeherbert_
Instagram followers: 1.6m
The other half of the ‘Herbert Twins’, Renee Herbert is an Instagram influencer and successful model who travels the world with her twin Elisha Herbert to model for iconic brands such as Marie Claire, Pepper Mayo and her own swimwear line ‘Jumelle Swim’ which she launched with her sister.
At just 21 years old, the internationally renowned model uses her Instagram page to share behind the scenes pics from photo shoots, fashion runways and her luxurious lifestyle of travelling around the world.
9. Lachlan Power – @lachlan
Instagram followers: 1.6m
At just 27-years-old, Lachlan Power has become one of the biggest names in the gaming world of ‘Fortnite’, the Brisbane content creator creating video game commentary videos dedicated specifically to the internationally popular game which was earned him over 14 million YouTube subscribers and 4.7 million followers on TikTok.
The gaming personality and son of Logan mayor Darren Power has dedicated his life to playing Fortnite, founding the e-sports team ‘PWR’ and earning himself his very own Fortnite skin in a 2020 ‘Icon Series’ of characters alongside Travis Scott, LazarBeam and Marshmello.
8. Shammi Prasad – @shammi_ltd
Instagram followers: 1.8m
Controversial influencer Shammi Prasad is a well renowned troublemaker, recognised for his viral TikTok pranking videos including when he infamously turned off the Melbourne Cup mid-race in a packed Gold Coast pub and snuck into music festival Splendour in the Grass inside a wheelie bin.
With 18 million followers on Facebook and 6.4m TikTok followers, the Gold Coast party boy shares his practical joke content alongside his influencer friends Paulie Roberts and Dim Ilievski, often making videos at his Clear Island Waters mansion.
In 2021, the online prankster opened his own bar named ‘Memory Lane’ along the Glitter Strip on Broadbeach, however the memory of Prasad’s hospitality endeavour was short-lived, with the closure of the venue just a couple of months after it opened.
7. Andy Hearnden – @andyhearnden
Instagram followers: 2m
You’ve definitely heard his catchphrase “Hey babe, what do you want for dinner?”, Andy Hearnden is a Sunshine Coast-based chef and influencer who skyrocketed to fame for his quick and easy recipe videos across his Instagram, Facebook and TikTok pages where he has gained millions of followers worldwide.
Better known as ‘Andy Cooks’, the 37-year-old foodie was born in New Zealand and enrolled into chef school when he was just a teenager, and has since worked in restaurants in Auckland, London, Sydney and Melbourne, now dedicating his time to create well-edited food videos and make delicious meals for his partner Katelyn Flood.
6. Jackson O’Doherty – @itsjackson
Instagram followers: 2.2m
Notorious prankster and TikTok superstar, Jackson O’Doherty is a 28-year-old multi-millionaire with 2.2 million Instagram followers, 6.5m TikTok followers and 2.68m YouTube subscribers.
The OnlyFans star, content creator and well-known party boy has worked with international social media stars including Logan Paul and Abduroziq but is more well-known for his outrageous prank videos and hosting crazy parties at his former ‘Playboy’-style Gold Coast mansion named ‘Jackson’s Playground’.
As well as making funny and outrageous video content, O’Doherty also hosts the ‘Outspoken Show’ podcast, interviewing other influencers such as Mitchell Orval, Troy ‘Candy’ Williams and Harry Jowsey.
5. Anna Paul – @anna_paull
Instagram followers: 2.2m
Recognised as the number OnlyFans content creator in Australia, Anna Paul is a social media superstar who quickly rose to fame from documenting her luxurious lifestyle via daily vlogs on her TikTok account, gaining over six million followers on the video platform.
The Gold Coast influencer recently launched her own clothing line in collaboration with activewear brand STAX, and was met with controversy following a meet in greet in Perth in August 2022 that “accidentally shut down the city” due to crowd chaos that flooded onto the streets.
At just 23-years-old, the Insta-famous influencer who recently made her main Instagram account private, posts content alongside her brother Atis and long-term partner Glen Thomson, and has an estimated net worth of $6-7m.
4. Emily Skye – @emilyskyefit
Instagram followers: 2.7m
Emily Skye is a fitness guru and Gold Coast businesswoman, well renowned for her body-positive and fitness-based content that has been celebrated by fans for being unedited and Photoshop-free.
Co-owner of eye mask company ‘James Cosmetics’, the 38-year-old mother of two receives praise from her nearly three million followers for celebrating her wrinkles, rolls, cellulite and body fat and providing an honest depiction of what post-partum bodies can look like.
3. Robert Irwin – @robertirwinphotography
Instagram followers: 3.6m
Known to most as the son of Australian icon Steve Irwin, Robert Irwin is following in his late father’s footsteps by working as a zookeeper at Australia Zoo, sharing his adventures along the way to his 3.6 million Instagram followers.
Posting images with elephants, kangaroos, crocodiles, and his adorable pet pug Stella, the 19-year-old social media star has become a voice for wildlife conservation, sharing up close pictures of native Australian animals, as well as the occasional picture with family members Terri and Bindi Irwin.
2. Rosanna Arkle – @rosannaarkle
Instagram followers: 6.1m
Originally hailing from New Zealand, Rosanna Arkle is a Gold Coast adult content creator, producing content on her OnlyFans account which she states, shows her fans a “cheekier side” of herself.
Featuring on New Zealand reality TV shows The GC and Celebrity Treasure Island, the 34-year-old influencer and international model uses her Instagram account to promote fashion and swimwear brands, posing in bikinis and lingerie to a fanbase of over six million people.
1. Tammy Hembrow – @tammyhembrow
Instagram followers: 16m
With an Instagram following of over 16 million people, Tammy Hembrow is arguably one of the most successful content creators in Australia, whose posts about daily workouts, fashion and family attract thousands of likes every single day.
Since beginning her career sharing fitness content in 2014, the 28-year-old social media star has become a household name, documenting her experience as a young mother and fitness guru by posting frequent vlogs about her children, fitness routines and Queensland lifestyle to her various social media platforms.
Landing on the cover of Forbes magazine in 2022, the mother of three has founded her own fitness app ‘TammyFit’ and activewear brand ‘Saski’, and has an estimated net worth of $38m.
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