September 2024
AFL grand final audience climbs to 4m
The clash between the Brisbane Lions and Sydney Swans was the most watched for the AFL since 2021.
- Zoe Samios
Tasmanian team may not be the last as AFL eyes growth in ACT and NT
The AFL’s expansion plans are on a roll, with record crowds, booming memberships and the first non-Victorian grand final in 18 years.
- Patrick Durkin and Gus McCubbing
March 2024
Not even 100,000 Americans watched the NRL’s Las Vegas matches
Rugby League boss Peter V’landys says the key to success in the US is TV audiences, but the sport’s big splash in Las Vegas struggled to attract viewers.
- Zoe Samios and Matthew Cranston
January 2024
20m Chinese expected to watch Zheng take on Sabalenka
Zheng Qinwen is hoping to emulate her idol by winning the Australian Open, but her Belarusian opponent hasn’t dropped a set.
- Gus McCubbing
September 2023
The power of data: How popular was Succession? It’s secret. Here’s why
Never before has so much information been collected on your viewing habits, and yet less and less is known about what you are watching.
- Zoe Samios
August 2023
Matildas smash The Ashes with viewer record
The match marks the first time a women’s sports event has averaged more than 2 million viewers in Australia.
- Updated
- Zoe Samios
February 2023
Why TV execs aren’t (too) worried about a 22pc plunge in ad spend
A double-digit fall in free-to-air ad spend in January came after an “abnormally high” month in 2022 and post-COVID audience normalising, TV execs say.
- Sam Buckingham-Jones
January 2023
Australian Open organisers hail ‘phenomenal bounceback’
Crowds at the Australian Open could eclipse the record of 800,000 set in 2020, organisers say, with 90 per cent of “premium” entertainment packages sold.
- Ayesha de Kretser
December 2022
Ten pins viewing comeback hope on new Baywatch, MasterChef channels
Network Ten is launching 13 new ad-supported free streaming channels on Friday.
- Edmund Tadros
November 2022
TV ratings spark fighting and soul-searching among executives
Seven and Nine’s battle, and Ten’s flop, come as they all circle the cricket rights.
- Edmund Tadros and Mark Di Stefano
October 2022
Netflix to launch cheaper $7 monthly plan – with ads
The streaming giant pioneered advertising-free binge-watching, but has now announced a budget service, dubbed “Basic with Ads”, that will debut in 11 countries.
- Updated
- Lucas Shaw
Battle of western Sydney NRL grand final fails to draw big TV crowd
Sunday’s one-sided NRL grand final between the two western Sydney teams attracted just 2.8 million viewers, one of the lowest viewing figures on record.
- Edmund Tadros
September 2022
The Sydney effect: how AFL wins when the Swans make the grand final
Seven and the AFL are set to benefit from a ratings bonanza when Sydney takes on Geelong in Saturday’s AFL decider, history says.
- Gus McCubbing and Mark Di Stefano
August 2022
- Exclusive
- Advertising
Advertisers turn to streaming to reach audiences
Australia’s TV industry claims its ad-funded streaming services are the country’s fasted growing media channel, with revenue up 53.3 per cent in fiscal 2022.
- Miranda Ward
May 2022
Final leaders debate delivers Seven Network audience of 811,000
Wednesday night’s final leaders debate on the Seven Network failed to beat the 9Network’s Sunday night debate audience.
- Miranda Ward
Second leaders’ debate watched by 950,000
Sunday night’s debate was watched by a total audience of 950,000 across the Nine Network.
- Miranda Ward
April 2022
First leaders’ debate watched by more than 400,000
The debate in Brisbane was watched by more than 400,000 people but failed to reach audiences free-to-air TV could have provided.
- Miranda Ward
February 2022
Seven Network focused on winning demographics war in 2022
The Seven Network wants to grow its audiences in key advertiser demographics of 16-39 year olds and 25-54 year olds – markets that have been previously dominated by the 9Network.
- Miranda Ward
November 2021
- Analysis
- Media & marketing
Ratings crown ignores shift to digital
In a year when every commercial free-to-air TV network is a winner, the focus needs to be on who is successfully navigating the transition period between traditional television and digital.
- Miranda Ward
Nine says profit tracking higher than last year
Nine Entertainment has continued to defy COVID-19, with profits for the first half of fiscal 2022 tracking 10 per cent higher than the same time last year.
- Miranda Ward