Why TV execs aren’t (too) worried about a 22pc plunge in ad spend
This time last year, television sales teams were riding high after a blockbuster month in January.
Ash Barty had won the Australian Open, driving 2.8 million viewers in the major cities to Nine. Another 1.7 million tuned in for Nick Kyrgios and Thanasi Kokkinakis winning the men’s doubles. Australia had won the Ashes series, pushing big, consistent audiences to Seven and Fox Sports. Ten’s I’m a Celebrity... Get Me Out Of Here! started the year strong for the network.
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