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Why TV execs aren’t (too) worried about a 22pc plunge in ad spend

Sam Buckingham-Jones
Sam Buckingham-JonesMedia and marketing reporter

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This time last year, television sales teams were riding high after a blockbuster month in January.

Ash Barty had won the Australian Open, driving 2.8 million viewers in the major cities to Nine. Another 1.7 million tuned in for Nick Kyrgios and Thanasi Kokkinakis winning the men’s doubles. Australia had won the Ashes series, pushing big, consistent audiences to Seven and Fox Sports. Ten’s I’m a Celebrity... Get Me Out Of Here! started the year strong for the network.

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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.

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    Original URL: https://www.afr.com/companies/media-and-marketing/why-tv-execs-aren-t-too-worried-about-a-22pc-plunge-in-ad-spend-20230217-p5clgq