The secret to Oroton’s $123m turnaround success

The once-embattled heritage brand has cemented its growth by opening or revamping 12 stores since May 2024 – and creative director Sophie Holt is not done yet.

Oroton creative director Sophie Holt at the brand’s Chippendale offices. Louise Kennerley

Jessica BeresfordAssociate editor, Life & Leisure

Jul 25, 2025 – 5.00am

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ust off Guilfoyle Park, in the centre of Sydney’s Double Bay, high-end retailer Oroton is deploying its next move: a 137 square-metre store – fitted out with timber, brass and leather and accented with mid-century shelves and local art – in a prized street-front location.

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Jessica BeresfordAssociate editor, Life & LeisureJessica Beresford is the associate editor of Life & Leisure, based in Sydney. She writes about fashion, jewellery and beauty, and was previously fashion features editor at the Financial Times’ luxury glossy, HTSI, in London.