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November

Artificial intelligence could, investors believe, pose a threat to the business model of classifieds platforms like realestate.com.au, carsales and Seek.

AI threat slashes billions from the world’s classifieds giants

REA Group’s shares have lost almost $9 billion, or 25 per cent, in value since August. Overseas, some major classifieds players have been hit even harder.

Communications Minister Anika Wells.

Critics blast Labor for social media gambling ad backdown

Lifting the minimum age to use social media won’t be enough to protect older teenagers from trying online gambling, the former Tabcorp chief executive says.

Rokt CEO Bruce Buchanan was initially expected to float the business in 2023, but is yet to make a final call.

Bruce Buchanan’s $6b-plus adtech Rokt warms up investors for 2026 deal

Buchanan is still tossing between an IPO and a private round, according to potential investors briefed on the matter.

Minister for Communications Anika Wells is responsible for gambling reform, but Prime Minister Anthony Albanese is calling the shots.

Labor tipped to drop proposal for online gambling ad ban

Political and industry sources expect Communications Minister Anika Wells to crack-down on illegal offshore gambling websites.

Doug McNamee, CEO and Founder of Jolt.

EV charger company Jolt expands into US with major acquisition

The Australian group will roll out its advertising-based model in the US after sealing a deal with Shell to buy up to 3000 charging points.

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Menulog’s Australian orders rose 104 per cent in 2020, helped by a catchy TV campaign featuring Snoop Dogg.

Did somebody say Menulog is closing? Platform calls time in Australia

The Australian-born food delivery service became known for its expensive ads featuring celebrities including Katy Perry and Snoop Dogg.

October

ACCC chair Gina Cass-Gottlieb says the watchdog believes Microsoft knew exactly what it was doing, given how important AI monetisation is to the three-year rally that has lifted markets to record levels.

ACCC’s case against Microsoft goes to heart of the AI bubble

Rusting on consumers to monetise investments is where the artificial intelligence hype becomes real. It’s not hard to see the ramifications of this case going global.

Deloitte has been under pressure over its botched AI report. But you wouldn’t know it from The Australian’s coverage (or lack thereof).

Deloitte bought a global AI ad campaign. Media silence came with it

There have been more stories published by the media in Colombia, about Deloitte’s botched AI report for the federal government, than in The Australian.

Elmer Funke Kupper

Ex-Tabcorp chief backs gambling ad ban

As teenage gambling rate worries grow, Elmer Funke Kupper has called for the Albanese government to show leadership.

Compare the pair: Maurice Blackburn’s ad on the left, and Slater + Gordon’s on the right.

Slater + Gordon steals rival’s staff for social media ads

Compare the pair, as the plaintiff firms’ friends at industry super funds would say.

August

All these ideas seemed sensible inside the boardroom, yet would never have survived first contact with a normal person outside.

Why marketing fiascos will never go away

Bad promotions, from retailer Gap through to TV network MSNBC, will always be with us as long as companies keep putting their customers last.

Ultra Violette founders Ava Chandler-Matthews and Rebecca Jefferd have pulled the Lean Screen from market after varying SPF testing results.

Ultra Violette pulls cult sunscreen amid doubts over SPF claims

The fast-growing Australian beauty brand spent months arguing that testing showing the product was not effective was wrong, before reversing its position.

Outgoing Carsales chief executive Cameron McIntyre.

Outgoing Carsales chief posts double-digit profit jump

Cameron McIntyre will exit the role this week after 18 years with the automotive classifieds business, now known as Car Group, which is worth $14 billion.

Sydney Sweeney in the controversial American Eagle campaign.

Why brands love Sydney Sweeney

The actress seems to be everywhere, fronting dozens of ad campaigns from Korean skincare to American Eagle jeans.

Sydney Sweeney as featured in the American Eagle campaign.

‘Go get ’em, Sydney!’: American Eagle shares soar after Trump post

The company’s jeans were “flying off the shelves”, the US president said, predicting growth following a controversial Sydney Sweeney ad campaign.

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July

Sydney Sweeney will have some thinking to do about how she responds.

How White Lotus star Sydney Sweeney reignited the culture wars

The actor’s new advert for American Eagle Outfitters has sparked a debate about race, beauty standards and the backlash to “woke” politics and culture.

QMS Media chief executive John O’Neill and chairman Barclay Nettlefold.

Quadrant eyes ‘exit options’ for QMS Media as revenue grows

The outdoor advertising company says it is now writing almost as much revenue as its ASX-listed rival oOh!media after difficult years during the pandemic.

Cameron McIntyre has announced he will step down as Car Group chief executive next month.

Carsales chief bows out after 230pc growth record

Cameron McIntyre will hand the reins over to his chief financial officer, William Elliott, after nine years as CEO and almost two decades at Car Group.

Tennis Champion Andy Murray in the Uber Eats ad he filmed in Melbourne.

Uber rakes in $150m from Australian ad business

In less than three years, Uber’s Australian advertising business surpassed Snapchat. But it still spends more money on its own ads than it brings in.

June

Food chain Carl’s Jr has returned to rolling out an ad featuring a scantily clad woman.

‘Bikinis and burgers’: How the culture wars are remaking advertising

Brands are diluting or scrapping campaigns with a social purpose as the movement against DEI intensifies.

Original URL: https://www.afr.com/topic/advertising-5u3