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This Month

QMS Media chief executive John O’Neill and chairman Barclay Nettlefold.

Quadrant eyes ‘exit options’ for QMS Media as revenue grows

The outdoor advertising company says it is now writing almost as much revenue as its ASX-listed rival oOh!media after difficult years during the pandemic.

Cameron McIntyre has announced he will step down as Car Group chief executive next month.

Carsales chief bows out after 230pc growth record

Cameron McIntyre will hand the reins over to his chief financial officer, William Elliott, after nine years as CEO and almost two decades at Car Group.

Tennis Champion Andy Murray in the Uber Eats ad he filmed in Melbourne.

Uber rakes in $150m from Australian ad business

In less than three years, Uber’s Australian advertising business surpassed Snapchat. But it still spends more money on its own ads than it brings in.

June

Food chain Carl’s Jr has returned to rolling out an ad featuring a scantily clad woman.

‘Bikinis and burgers’: How the culture wars are remaking advertising

Brands are diluting or scrapping campaigns with a social purpose as the movement against DEI intensifies.

Whatsapp users will now be shown ads in the Updates tab.

Meta starts showing ads on WhatsApp in new revenue push

Putting ads into WhatsApp, which has 2 billion users, opens a lucrative opportunity for Meta, while potentially raising questions about privacy.

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May

REA has a dominant position in Australia’s lucrative residential property listings market.

Competition watchdog confirms it is investigating REA Group

Agents say the price to list properties has increased every year, and REA subscription fees are jumping as much as 110 per cent from July.

April

A full-page ad paid for by Better Australia.

Opaque activist group in anti-teal ad blitz to lure shy Libs

An activist group with links to the Coalition and Labor will run the ads with the tagline “You don’t need to tell your friends you didn’t vote Teal”.

Mark Zuckerberg, the chief executive and founder of Meta Platforms, which owns Facebook.

Facebook’s local revenues surge to $1.46b, almost all sent overseas

The social media giant owned by Meta has defied an advertising downturn to increase income by $110 million over last year, even as it faces big headwinds.

Want to know where the election will be won or lost? Follow the money

Peter Dutton says Labor’s bid to win his seat is just a stunt, but targeted ad spending suggests something different. Here’s what else the money is telling us.

Reddit’s chief operating officer, Jen Wong.

Why Google and OpenAI suddenly paid Reddit $160 million

Chief operating officer Jen Wong says the site may be two decades old with a mature audience, but the commercial opportunities are only just beginning.

March

Clive Palmer at a press conference at Parliament House.

Clive Palmer spends $500k on YouTube ads in 10 days

The colourful billionaire owner of Queensland-based Mineralogy’s pitch is to bring Donald Trump style policies to Australia.

February

Crypto casino and Everton sponsor Stake.com is leaving the United Kingdom.

Stake.com to quit Britain after Bonnie Blue video controversy

The Melbourne-run, Caribbean-registered online casino giant is the main sponsor of English Premier League club Everton but will leave the country next month.

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Heat on Liberals over $500k donation

The son of former Liberal premier Ted Baillieu says the Liberal Party should be investigated over a possible breach of Victoria’s donation caps.

The Liberal Party’s ad campaign focuses on Peter Dutton.

Why everyone is – suddenly – talking about Peter Dutton

Since Australia Day, the federal Labor Party has spent more than $400,000 on mainly YouTube ads talking down Mr Dutton’s record, while the Liberal Party spent money talking it up.

January

Prime Minister Anthony Albanese and Greens Leader, Adam Bandt.

Labor ramps up campaign in Greens battlegrounds

Labor has recruited a dedicated advertising agency to target the Greens at the next election, while the Liberals have rehired the agency that delivered the leaky bucket jingle.

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John Wylie (left) with Vidhur Rangaswamy and Lee Micelburough, the portfolio manager and investment manager of Tanarra’s Long Term Value Fund.

John Wylie’s Tanarra Capital takes Nine stake after share price slide

The former investment banker is known for pushing companies his firm holds stakes in, from Lendlease to Tabcorp, to make major changes and spin off assets.

Ad spending surged 40 per cent last year, as Labor spent millions publicising signature policies like tax cuts, urgent care clinics, and fee-free TAFE courses.

Cash for campaigns: Labor’s $251m ad splurge sparks criticism

Ad spending surged 40 per cent last year, as Labor spent millions publicising policies such as tax cuts, urgent care clinics, and fee-free TAFE courses.

Melbourne-based business Ultra Violette, founded by Bec Jefferd (left) and Ava Chandler-Matthews in early 2019, has scored a world-wide hit with its locally developed and manufactured “skinscreen” range.

Millennial marketing is over – get set for dopamine design

Millennial pink and earnest taglines are officially out, replaced by bright, glittery colours that compete for our ever-shortened attention spans.

December 2024

MasterChef is one of Ten’s most popular franchises.

Ten writes TV licence values to zero as losses balloon to $322m

But the broadcaster, now owned by Paramount Global, said it was optimistic about the future as it repositioned itself for a world where streaming dominates.

Amanda Bardwell is the chief executive of Woolworths. The company faces regulatory action in Australia and New Zealand.

Woolworths NZ faces criminal charges for allegedly misleading shoppers

The Commerce Commission was not satisfied that “specials really are special”, leading to legal action against the supermarket and its rival Pak’nSave.

Original URL: https://www.afr.com/topic/advertising-5u3