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This Month

Sydney’s Tom Harley and Superhero’s John Winters celebrate the new partnership.

Superannuation start-up pays big for Swans, Hawks footy sponsorships

Superhero’s deals with the clubs come as the prudential watchdog cracks down on such spending by super funds.

  • Hannah Wootton

October

Gigi Hadid, TikTok performer Khaby Lame, Irina Shayk and German athlete Alica Schmidt at the Boss x Russell Athletic show, Milan Fashion Week.

Too many influencers are spoiling the boom

More than half of Gen Z now want to be social media influencers – which means fewer of them will be able to quit their day jobs to do so.

  • The Economist
The Brumbies’ Ryan Lonergan speaking to Stan Sport earlier this year.

Nine mulls adding advertising to Stan in search for new revenue

Streaming platforms like Netflix and Amazon Prime Video were once entirely commercial-free. Now almost all services have a cheaper ad-backed plan.

  • Sam Buckingham-Jones

September

Former Seven West Media CEO James Warburton.

Ex-Seven chief James Warburton, CVC Emerging Companies ink media deal

The $120 million private equity firm has also relaunched its business as 248 Growth Partners.

  • Sarah Thompson, Kanika Sood and Emma Rapaport
Prime Minister Anthony Albanese opposes a total ban on online gambling advertising.

‘Show some courage’: Pressure on Albanese over gambling ad ban

Prime Minister Anthony Albanese says gambling, not advertising, is the biggest issue to be dealt with, and reiterated his opposition to a total ad ban.

  • Ronald Mizen
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Privacy Commissioner Carly Kind.

Labor’s plan for protecting your privacy: hope the internet disappears

The Albanese government has squibbed at nearly 40 key privacy reforms and given in to an outdated argument that Australia is a nation of shopkeepers.

  • Tom Burton
EA Group’s Owen Wilson has made a bold play for Rightmove – the dominant player in UK property classifieds.

History says REA’s $9b UK bet is a risk. But here’s why it can work

Local investors have been repeatedly burnt by big Australian companies trying to go offshore. But there are sound strategic reasons why REA can defy history.

  • Updated
  • James Thomson
Tabcorp ads appear on on-field signs at The Gabba in Brisbane.

Gambling advertising ban on jerseys and stadium signs back in play

The government had planned a separate process, but discussions have restarted after bookies supported the idea.

  • Ronald Mizen, Zoe Samios and Sam Buckingham-Jones

August

Billionaire businessman Andrew Forresthas won the latest round in an ongoing US court battle against Meta, over scam Facebook ads.

Forrest scores win in US Facebook scam ads case

Mining billionaire Andrew Forrest will now get chance to examine internal Meta documents and its AI software in his bid to prove Facebook helps scammers create fake ads featuring him.

  • Paul Smith

How this CEO wins back clients his business has lost

Advertising boss Michael Rebelo is a big believer in being magnanimous when he loses a deal or a client.

  • Sally Patten and Lap Phan
As it turns out the AFL wasn’t concerned about protecting its profits but all this time they were concerned that our children’s ability to participate in Saturday sport.

We’ve heard TV stations and footy codes prophesise doom before

The gambling lobby has a well-thumbed playbook developed from earlier health warnings and advertising restrictions on tobacco and alcohol.

  • Martin Thomas
Teenagers, especially young men, are the cohort identified most at risk of problem gambling.

Ban all gambling ads and let the kids play the game, not the odds

Kids appear to know as much about multi bets as they do about the players they are watching.

  • Zoe Daniel
Anthony Albanese during question time on Monday.

Labor facing internal backlash on gambling ads

Communications Minister Michelle Rowland is facing growing backbench pressure to introduce a total ban on gambling advertising.

  • Ronald Mizen
Lif€360 chief executive Chris Hulls said the company expected advertising revenue to grow in the second half of 2024.

Life360 shares hit all-time high, announces 70m users

Market darling Life360 continued its share price rally on Friday after lifting its revenue and earnings guidance for the full year.

  • Tess Bennett

July

Alphabet CEO Sundar Pichai has a big AI story to tell, but the proof of his claims is still in the future.

Investors aren’t buying Google’s AI future – yet

The search giant’s parent, Alphabet, produced solid earnings, but shareholders are tiring of claims about future magic without answers to important questions.

  • Paul Smith
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Led by Anthony Albanese, politicians have blamed Coles and Woolies for higher supermarket prices.

Coles and Woolies can tap an $800m profit pool. It may be controversial

The media businesses of Australia’s supermarket giants are set to keep growing. But that may not excite suppliers as much as investors.

  • James Thomson
Sam Kroonenburg says he sees a similar convergence of technology capability and market opportunity for Cuttable, that he enjoyed with A Cloud Guru.

Aussie who sold cloud start-up for $2b jumps on AI for ads

Three years after selling A Cloud Guru in a bumper payday, Sam Kroonenburg is teaming up with advertising entrepreneurs with big plans and investors in tow.

  • Paul Smith
Trump T-shirts were available minutes after the shooting.

‘Grazed, but not Dazed’: Trump T-shirts go viral

Entrepreneurs in Asia were quick to cash in on the attempted assassination of former president Donald Trump.

  • Marcus Lum and Sophie Yu
Mediaweek’s Trent Thomas has discussed a potential sale of the publication internally.

Mediaweek publisher flags potential sale of business with staff

Those comments came after the Financial Review revealed Trent Thomas had been found by external investigators to have bullied and harassed a member of staff.

  • Sam Buckingham-Jones

New tools democratise greenhouse gas management

A digital marketplace for companies with smaller carbon footprints to buy offsets has taken out the Technology category.

  • Alexandra Cain

Original URL: https://www.afr.com/topic/advertising-5u3