This Month
Stake.com to quit Britain after Bonnie Blue video controversy
The Melbourne-run, Caribbean-registered online casino giant is the main sponsor of English Premier League club Everton but will leave the country next month.
Heat on Liberals over $500k donation
The son of former Liberal premier Ted Baillieu says the Liberal Party should be investigated over a possible breach of Victoria’s donation caps.
Why everyone is – suddenly – talking about Peter Dutton
Since Australia Day, the federal Labor Party has spent more than $400,000 on mainly YouTube ads talking down Mr Dutton’s record, while the Liberal Party spent money talking it up.
January
Labor ramps up campaign in Greens battlegrounds
Labor has recruited a dedicated advertising agency to target the Greens at the next election, while the Liberals have rehired the agency that delivered the leaky bucket jingle.
John Wylie’s Tanarra Capital takes Nine stake after share price slide
The former investment banker is known for pushing companies his firm holds stakes in, from Lendlease to Tabcorp, to make major changes and spin off assets.
Cash for campaigns: Labor’s $251m ad splurge sparks criticism
Ad spending surged 40 per cent last year, as Labor spent millions publicising policies such as tax cuts, urgent care clinics, and fee-free TAFE courses.
Millennial marketing is over – get set for dopamine design
Millennial pink and earnest taglines are officially out, replaced by bright, glittery colours that compete for our ever-shortened attention spans.
December 2024
Ten writes TV licence values to zero as losses balloon to $322m
But the broadcaster, now owned by Paramount Global, said it was optimistic about the future as it repositioned itself for a world where streaming dominates.
Woolworths NZ faces criminal charges for allegedly misleading shoppers
The Commerce Commission was not satisfied that “specials really are special”, leading to legal action against the supermarket and its rival Pak’nSave.
Omnicom to buy Interpublic in $20.6b deal
The merger of the two agencies will create the world’s largest advertising company, taking that title from London-based WPP.
November 2024
Google reviews ruined Ed’s company. Now he’s making $15m fighting back
Ed Butcher and Ed Godfrey set up a no win, no fee online review removal company called RepSpert in 2020. It’s grown by 300 per cent each year.
‘Vested interests’ frustrate gambling ad reforms
Communications Minister Michelle Rowland is facing growing frustration, including from within her own party, over the shelving of plans to restrict gambling advertising.
This new Jaguar ad screams panic
A brand once redolent of speed, glamour and petrol has now resorted to car-less pap.
Superannuation start-up pays big for Swans, Hawks footy sponsorships
Superhero’s deals with the clubs come as the prudential watchdog cracks down on such spending by super funds.
October 2024
Too many influencers are spoiling the boom
More than half of Gen Z now want to be social media influencers – which means fewer of them will be able to quit their day jobs to do so.
Nine mulls adding advertising to Stan in search for new revenue
Streaming platforms like Netflix and Amazon Prime Video were once entirely commercial-free. Now almost all services have a cheaper ad-backed plan.
September 2024
Ex-Seven chief James Warburton, CVC Emerging Companies ink media deal
The $120 million private equity firm has also relaunched its business as 248 Growth Partners.
‘Show some courage’: Pressure on Albanese over gambling ad ban
Prime Minister Anthony Albanese says gambling, not advertising, is the biggest issue to be dealt with, and reiterated his opposition to a total ad ban.
Labor’s plan for protecting your privacy: hope the internet disappears
The Albanese government has squibbed at nearly 40 key privacy reforms and given in to an outdated argument that Australia is a nation of shopkeepers.
History says REA’s $9b UK bet is a risk. But here’s why it can work
Local investors have been repeatedly burnt by big Australian companies trying to go offshore. But there are sound strategic reasons why REA can defy history.