During this year’s Super Bowl, American viewers were given a blast from the past when food chain Carl’s Jr once again rolled out an ad featuring scantily clad women, after having ditched its longtime “burgers and bikinis” approach in 2017.
Bud Light, which attracted boycotts after working with transgender influencer Dylan Mulvaney in 2023, put out a campaign featuring guys drinking beer and barbecuing big steaks for a lawn party in a stereotypical US suburban cul-de-sac.
