The journey to the Swiss village of Mürren is a masterclass of Swiss precision. You take a train to Lauterbrunnen, then a cable car that whisks you up into the mountains where another train waits in the snow to take you to your destination. Each transfer involves a wait of no more than five minutes. The scenery is Instagram scroll-stoppingly beautiful; Mürren has a dress circle view of the Eiger, Mönch and Jungfrau, perhaps the most famous triad of mountains in all of Switzerland.

But should you be staying at Drei Berge, none of this will prepare you for the visual avalanche that awaits. The doors and shutters of this 19-room hotel that opened at the end of 2023 are painted in thick chevrons. The wavy patterns on the carpet evoke the contour lines of topographic maps. The lounge area features multicoloured sofas, fish-shaped cushions and a giant “Anarcho Mountaineers” poster. It’s all quite a trip.