Ridesharing and food delivery giant Uber’s Australian operations made $150 million last year from an advertising business it started three years ago, as marketers direct more money to targeting Australians based on their food ordering habits.
The app, which is known for its celebrity-studded TV commercials, has quickly built its advertising business by showing customers ads while they wait for their ride or meal to be delivered. The numbers mean it is making more locally from ads than high profile social media and messaging app Snapchat.
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Tess Bennett is a technology reporter with The Australian Financial Review, based in the Brisbane newsroom. She was previously the work & careers reporter. Connect with Tess on Twitter. Email Tess at tess.bennett@afr.com
