Vince Frost loves print. Should he ever need some inspiration, next to his design studio in Clerkenwell, London is a store called MagCulture with magazines from all over the world. “It’s just phenomenal,” he says. “The world is so digital now, everything’s on screens. There’s no beginning and end of a digital experience. You go down rabbit holes, it’s endless. Whereas a book or a publication has a front and a back, and it’s been curated in that order. It’s a real object.”
Frost, 60, is one of the world’s foremost designers, adding his flair to the likes of Qantas, Four Seasons Hotels, the Victoria & Albert Museum, Macquarie, Sydney Opera House and AMP, and his studio has collected a slew of awards and industry accolades. In 2024, he was awarded the Australian Design Prize for his service to Australian design over his career. He founded his firm, Frost Design, 30 years ago – the same year The Australian Financial Review Magazine was created.
