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Woolworths NZ faces criminal charges for allegedly misleading shoppers

Carrie LaFrenz

New Zealand’s competition regulator says it is filing criminal charges against Woolworths, alleging the supermarket giant and its Kiwi rival Pak’nSave are misleading shoppers on promotional prices and specials.

The Commerce Commission’s deputy chairwoman Anne Callinan said the regulator was not satisfied that “specials really are special”.

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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com

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    Original URL: https://www.afr.com/companies/retail/new-zealand-regulator-sues-woolworths-over-misleading-promotions-20241210-p5kx5v