Ahead of launching their new sunscreen brand Ultra Violette onto shelves and into social media feeds, Ava Chandler-Matthews and Bec Jefferd knew they wanted to stand out.
It was 2019 and the height of what will go down in marketing history as a very Millennial aesthetic: pastel colours, minimalist white fonts, gold embellishment and typically earnest messaging.
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Amelia McGuire covers technology from the AFR's Sydney newsroom. She was previously the aviation, tourism and gambling reporter for The Sydney Morning Herald and The Age. Connect with Amelia on Twitter. Email Amelia at a.mcguire@afr.com.au
