The Sydney effect: how AFL wins when the Swans make the grand final

Gus McCubbing and Mark Di Stefano

Sep 19, 2022 – 5.43pm

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Sydney’s exhilarating one-point win over Collingwood on Saturday was a dream come true for advertisers, as four of the all-time top five most watched AFL grand finals featured the Swans.

The Bloods’ grand final loss to North Melbourne in 1996 attracted the most eyeballs in AFL history, with more than 4.4 million people watching on TV.

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