November 2024
How Longmire called time on Sydney Swans
Over lunch of salmon and white beans, the coach told the club chairman and CEO he was ending his tenure early. His legacy goes far beyond four grand final defeats.
Superannuation start-up pays big for Swans, Hawks footy sponsorships
Superhero’s deals with the clubs come as the prudential watchdog cracks down on such spending by super funds.
September 2024
Brisbane Lions thrash Sydney Swans to claim AFL flag
The Brisbane Lions have claimed their first AFL premiership in more than two decades with a 60-point thrashing of Sydney in the grand final.
How the AFL’s two grand final teams achieved sustained success
The two Andrews who run the Sydney Swans and the Brisbane Lions say stability is the key to achieving an extended patch of sunshine in the AFL world.
This billionaire has an AFL grand final ticket. Good luck to the rest
For the first time since 2006 two non-Victorian teams will contest the AFL Grand Final at the MCG, and flights and accommodation are as much of a battle as tickets.
‘Had to pay with Qantas points’: The Sydney struggle for Swans tickets
Some SCG members missed out on tickets to the Swans’ AFL preliminary final on Friday, as Sydneysiders flock to see the high-flying team.
What the data says about the rise of the AFL’s northern fan base
The AFL began this season with an opening round that focused solely on the northern states. Was it worth the gamble?
Swans high means SCG members struggle to get tickets
Sydney Swans’ performance and the growing popularity of AFL in the northern states had thousands flocking to the SCG’s famous stands. The success comes with a catch.
July 2024
This delisted Sydney Swan is going to the Olympics
After his AFL dream was dashed by knee injuries at 19, Jackson Collins followed in his father’s footsteps kayaking for Australia at the Olympics.
May 2024
Sydney brewery raises capital, inks deal with finals favourite Swans
Charge your glass for White Bay Brewery! It’s got private equity, it’s got Merivale, and now it’s got AFL finals favourite Sydney Swans drinking from its taps.
October 2023
How Sydney Swans boss Tom Harley makes the right decisions
Getting your priorities in order is critical when it comes to making decisions. Sydney Swans chief executive Tom Harley’s key priority is his family.
September 2023
Mystery of what happened to Andrew Pridham’s $2.5m ‘Whiteley’ solved
The investment banker and Sydney Swans chairman speaks for the first time about being duped in Australia’s biggest alleged art fraud.
August 2023
Gil McLachlan wins some. You lose more
The AFL CEO knows there are concerns about gambling advertising. But still, the sport pushes dreadful bets to lure in fans.
Star Swans player’s gambling podcast sparks watchdog scrutiny
Tom Papley’s betting podcast comes only months after the club signed onto a major anti-gambling initiative.
Sydney Swans ‘no d*ckheads’ policy stretches thin
The Swans have taken a strong anti-gambling stance. Shame that no one seems to have told the club’s star forward.
The Buddy effect: How Lance Franklin changed Sydney
Buddy Franklin’s $10 million move to Sydney was controversial to say the least. A record-breaking decade later, few could argue it wasn’t worth the risk.
July 2023
Take your kids to work ... at MA Financial
The ASX-listed asset manager has been giving jobs to the children of the board.
Lance Franklin calls time on glittering AFL career
Legendary Sydney and Hawthorn key forward Lance Franklin, one of the AFL’s greatest players, has retired after injuring his calf in Saturday night’s win over Essendon.
May 2023
Carlton’s Board Blues: Craig Mathieson quits amid rift with Luke Sayers
His uncle, pubs baron Bruce Mathieson, earlier this month said the ex-PwC chief should take responsibility for the AFL team’s poor performance.
March 2023
Sydney Swans CEO only has gears one and four when he exercises
Tom Harley is used to having a strict routine: up at 4.40am, gym, a bowl of granola, making school lunches, three coffees a day, work and in bed by 9.30pm.