When John Longmire first joined the Sydney Swans AFL club in 2002, he struggled to find Aussie Rules goalposts across the city.
The code was hardly in its infancy in NSW, but sports such as rugby league, rugby union and soccer were far more popular choices for kids and fans.
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Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com
