What the data says about the rise of the AFL’s northern fan base
Zoe SamiosBusiness reporter
This year’s AFL finals series could be a dream finish for new boss Andrew Dillon’s unashamedly aggressive push to expand the sport from its Victorian homeland further into non-traditional states.
Five of the eight teams that made it to finals this season are not from Melbourne – though one is just down the highway in Geelong – and at least one of them is already guaranteed to make it to the grand final.
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Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com
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