September 2024
The remarkable history in Heeney’s magic mark
Hard lessons learned through elite sporting administration taught these two Australian business partners invaluable lessons for navigating the corporate sector.
‘Had to pay with Qantas points’: The Sydney struggle for Swans tickets
Some SCG members missed out on tickets to the Swans’ AFL preliminary final on Friday, as Sydneysiders flock to see the high-flying team.
What the data says about the rise of the AFL’s northern fan base
The AFL began this season with an opening round that focused solely on the northern states. Was it worth the gamble?
Swans high means SCG members struggle to get tickets
Sydney Swans’ performance and the growing popularity of AFL in the northern states had thousands flocking to the SCG’s famous stands. The success comes with a catch.
October 2023
BCA boss Tim Reed to guide AFL Giants into new era
Mr Reed becomes the second chairman of the AFL’s western Sydney club, replacing Tony Shepherd who led the Giants since their 2011 inception.
AFL’s succession drama approves a spin-off
An interview in the AFR has opened up a race to see who will replace Tony Shepherd as club president of the GWS Giants.
September 2023
This migrant went from Sydney’s west to two mansions in the east
Adrian Fonseca moved to Australia from India when he was 2. Now he GWS’ deputy chairman and has bought two properties in Sydney’s Bellevue Hill for $30 million.
‘Extraordinary life’: Sporting icon Ron Barassi dies
Prime Minister Anthony Albanese led tributes to Ron Barassi, saying there was no more famous name in football.
May 2023
Club presidents tick off Tasmanian AFL licence
Tasmania will have an AFL team after the presidents of the 18 existing clubs unanimously agreed to grant the state the league’s 19th licence.
October 2022
Thorburn’s cancelling shows politics is now football’s main game
The AFL prides itself on being a cultural and workplace leader – and unfortunately it is. What the AFL does today is what the government and society will do tomorrow.
September 2022
The Sydney effect: how AFL wins when the Swans make the grand final
Seven and the AFL are set to benefit from a ratings bonanza when Sydney takes on Geelong in Saturday’s AFL decider, history says.
November 2021
Zero alcohol brewer Heaps Normal raises $8.5m to fuel growth
Adore Beauty founder Kate Morris and Who Gives a Crap eco toilet paper founder Simon Griffiths are investors.
August 2021
Demons take top spot in dramatic final round
The final eight for the AFL has been settled, but only after a weekend of dramatic finishes.
August 2020
Aussie sports stars team up to invest in tech start-ups
A group of Australian athletes representing the NBA, Test cricket, NRL, netball and AFL are investing in the next generation of tech companies.
May 2020
AFL blockbusters locked in for restart
The AFL has announced a series of heavyweight Thursday and Friday night fixtures as it aims to reopen the 2020 season with a bang next month.
April 2020
Major sports facing Virgin revenue hit
Virgin holds a lucrative major sponsorship deal with the AFL, and teams such as the Giants, Carlton and the Coast Gold, as well as the Supercars.
September 2019
A league of their own: AFL draws new boundaries
Saturday's AFL grand final will be a story of vindication and redemption but the two final teams know there is more at stake too.
AFL lands giant blow in battle for Sydney heartland
In eight years, GWS membership has trebled to over 30,000, participation rates are up in NSW and an extra $54 million has been added to the broadcast rights deal.
We're on a winner, says GWS president Tony Shepherd
A grand final berth will boost membership, attendance and corporate support for a club that has done it tough, says Tony Shepherd.
Richmond's message for corporate Australia
Corporate heavyweights and CEOs will descend on the MCG on Friday night for the AFL finals which have become as much business as sport.