Under former coach Paul Roos, the Sydney Swans adopted a “no dickheads” policy regarding recruitment. It was about bringing through players who weren’t just good at kicking goals, but also good role models, which would form a harmonious culture. It was a catchy name and drew in admirers from other codes. You’ll even run into try-hard CEOs who use the coinage.
Sydney Swans star Tom Papley. Getty Images
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Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com
