Streaming service Netflix accounts for almost 10 per cent of all viewing on Australian television screens, but is dwarfed by free-to-air TV, according to the first-ever comprehensive breakdown of the nation’s viewing habits.
TV measurement company OzTAM has released its first Streamscape report, which reveals the cumulative minutes of different paid streaming services, free streaming apps, YouTube and free-to-air aerial TV watched by Australians.
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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.