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Netflix to launch cheaper $7 monthly plan – with ads

Lucas Shaw
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San Francisco | Netflix’s ad tier is here. The streaming company on Thursday unveiled the details of its big effort to jump-start subscriber growth after the company’s first-quarter revelation that it had lost paying customers for the first time in a decade.

Beginning November 3 in the United States, Netflix will offer a $US6.99 ($11) advertising-supported subscription called “Basic with Ads,” where people opting for a lower-cost option will be shown four to five minutes of ads per hour of content they watch.

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    Original URL: https://www.afr.com/technology/netflix-to-launch-cheaper-7-monthly-plan-with-ads-20221014-p5bppt