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Watches

This Month

Visitors during the Watches and Wonders GENEVA.

‘This is the place to be if you want to see the trends’ (or a signal at least)

Eye-popping pavilions, hyper-limited releases, F1 race cars and bucketloads of Veuve Clicquot: How this year’s Watches and Wonders turned it on for a record 55,000 visitors.

All the stars at Watches and Wonders 2025

Bracelet straps, blue faces and gold iterations stood out as highlights among the timepieces released by a record number of exhibitors at the Geneva fair.

(L-R) Chefs Andreas Caminada, Clare Smyth, Anne-Sophie Pic, Eneko Atxa, and Yannick Alléno attend Hublot Big Bang Night at Geneva Arena on April 02, 2025 in Geneva, Switzerland.

Inside the Big Bang watch party in Geneva

There’s supposedly an industry downturn and tariffs could worsen it. But head-turning new timepieces from Rolex and Grand Seiko were among the surprises.

March

From left: Michael Schumacher, Roger Federer, Ash Barty, Mark Webber and Daniel Ricciardo have all been in “commercial marriages” with watch brands.

Sports stars keep shifting their watch brand allegiances

It’s an ever-changing parade of famous faces touting luxury watch brands.

What’s driving the new CEO of this luxury watch brand? Audacity

Hublot’s Julien Tornare is chasing GOATs and wants his brand to be known as the world’s most audacious.

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Out-of-control watch price rises give housing a run for its money

Welcome to watches you’d mortgage your house for – if you have a spare house.

February

LVMH Watches seize the limelight with a swath of refined releases

The luxury conglomerate may have called off Watch Week, but the show went on with notable new pieces from its energised stable of brands.

January

Patek Philippe’s owner is thinking of the next generation

It’s almost impossible to get your hands on a piece from this luxury watch brand. Thierry Stern might be the reason why.

Zuckerberg wears $1.4m watch to announce end of Meta fact-checks

Mark Zuckerberg wore a rare Swiss watch worth about $1.4 million in a video explaining his company’s policy decision.

December 2024

The love affair between watches and cars is only just revving up

Lamborghini, Porsche, Tag Heuer and Bulgari are just some of the brands that drive the connection between fancy watches and fast cars.

Here’s how succession planning works at Patek Philippe

The president of the Geneva-based family company, Thierry Stern, and his son Adrien chat exclusively with Life & Leisure.

This year changed the watch world. What will 2025 bring?

One upside of the downturn in sales may be a new batch of striking timepieces on the horizon.

What to wear on your trip into space? This watch CEO has a suggestion

As more countries – and tourists – head into space, Omega’s legacy with NASA could be imperiled. Omega CEO Raynald Aeschlimann instead sees opportunity.

Not everyone likes this new watch CEO. He’s OK with that

Bremont has a new man at the top, and he doesn’t sweat his haters.

Here’s what’s ticking, according to the CEOs of three top watch brands

Change is sweeping through the world of horology. We talk to these industry leaders about what’s on their minds.

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The wildest watchmakers in one place: inside Singapore’s watch fair

A who’s who of independent watch brands descended on Singapore’s IAMWATCH, part of the wave that is lifting watch fairs everywhere.

November 2024

The jewel house that’s stuck in the ’70s – for good reason

Back then, no one did opulence quite like Piaget. But with this extravagant new high-jewellery collection, the maison’s momentum is building again.

MB&F Horological Machine 8 Mark 2

You probably don’t know these watch brands. You should

Independent watchmakers have long attracted the attention of enthusiasts. Now major players are taking a look.

October 2024

Made in Australia – a showstopping watch for $530,000

After decades of making high jewellery, Stefano Canturi decided it was time to design and craft a watch.

Wes Anderson art, organic tableware and the closest shave

Luxurious lathers for him, lovely linen for her and so much more in this week’s shopping edit.

Original URL: https://www.afr.com/topic/watches-hzr