What’s driving the new CEO of this luxury watch brand? Audacity
Hublot’s Julien Tornare is chasing GOATs and wants his brand to be known as the world’s most audacious. From the upcoming autumn issue out on March 15.
Hublot’s rainbow watch by artist Takashi Murakami and the rubber and gold 1980 watch.
In 2010, Bernie Ecclestone was violently mugged outside his Knightsbridge office, his Hublot watch torn from his wrist. Recovering from the ordeal, the British tycoon sent a snapshot of his nastily bruised jaw and black eye to his friend, Jean-Claude Biver, who was heading up the watch brand at the time.
“See what people will do for a Hublot,” Ecclestone wrote. Ever alert to an opportunity, Biver used the image and quote to create what’s been called the most notorious watch advertisement of all time.
