Maverick CEO Nick Hayek has overseen a decade of decline at the watchmaker. Can he see off a threat to his grip on the group?
Swatch owns 16 watch brands, including Longines, Tissot and Omega, which features George Clooney as brand ambassador.
When Nick Hayek was asked last year why Swatch Group did not engage more with the financial community, the watchmaker’s maverick chief executive told investors that if they did not like the way the company was managed, they could invest elsewhere.
They appear to have done exactly that.
Financial Times
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Original URL: https://www.afr.com/world/europe/inside-the-faltering-swatch-watch-empire-20250520-p5m0lw
