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Tiffany gets serious about watchmaking

Tiffany gets serious about watchmaking

The launch of the Rope collection is part of the jewellery brand’s broader strategy to take on luxury competitors in the watchmaking space.

Tiffany’s new Rope watch collection, launching in Australia this month. 

I

n 1900, when the ground was broken for the building of New York’s subway system, Tiffany & Co took a small amount of dirt from the first shovel and encased it in the back of a pocket watch. The timepiece, studded with old-cut diamonds and suspended on a gold chain, was given to the daughter of then New York City mayor, Robert Anderson Van Wyck, and was sold by Christie’s in 2022 for $US70,560 – around three times the pre-auction estimate.

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Jessica BeresfordAssociate editor, Life & LeisureJessica Beresford is the associate editor of Life & Leisure, based in Sydney. She writes about fashion, jewellery and beauty, and was previously fashion features editor at the Financial Times’ luxury glossy, HTSI, in London. Email Jessica at jessica.beresford@afr.com

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