August 2022
Businesses need to ‘get to grips’ with post-COVID-19 world
Post-pandemic businesses need to be reimagined, suggests Nigel Vaz, the global chief of digital consulting company Publicis Sapient.
Advertisers turn to streaming to reach audiences
Australia’s TV industry claims its ad-funded streaming services are the country’s fasted growing media channel, with revenue up 53.3 per cent in fiscal 2022.
‘The city’s full’: QMS Media shrugs off work-from-home orders
The outdoor advertising group is not worried about calls for Australians to work from home amid rising COVID-19 cases because people are still going out for entertainment.
Cost of living starts to bite subscription streaming
Viewers also tend to be more selective, picking and choosing a service based on its content at any given time.
July 2022
GroupM to offset digital ads as part of Alpha plan
WPP Australia and New Zealand’s media investment arm, which is responsible for more than $90 billion in annual media investment globally, wants to help clients offset the carbon output of ad campaigns.
The social platform that wants to change the world (and make money)
Sue Fennessy wants to challenge the status quo by creating a platform that pays users to watch ads, gives back to charity and will not tolerate hate speech.
Printer Ovato collapses, calls in administrators
ASX-listed printing and marketing firm Ovato has appointing FTI Consulting as administrators following its collapse.
WordPress rival raises $500,000 in seed funding
Start-up accelerator Startmate, Boson Ventures and Junkee Media co-founder Tim Duggan are all investing in this publishing newcomer that can help create a media company in one day.
‘Like an accountant’: Businesses urged to audit digital marketing
Advertising veterans want SMEs to do a regular health check on their digital marketing efforts to make sure they are not getting ripped off.
Subscription streaming to grow to $6.51b sector by end of 2026
Consumers are spending $510 more per household on media and entertainment than before the pandemic, driven by subscription streaming to alleviate lockdown boredom.
Booktopia ousts its CEO, shares slide anew
Booktopia Group’s board said it has issued “notice” to Tony Nash to vacate the chief executive role.
Winter delivers for Kathmandu as omicron crunches staff
KMD Brands says that while trading conditions have improved in the second half of this financial year, COVID-19 continued to affect the number of in-store customers.
Eagers Automotive says first-half profit to exceed guidance
Australia’s biggest car dealership group says it is likely to report a net profit of $246 million.
MyDeal focused on ‘necessary’ items as cost of living bites
Consumers are tightening their spending, focusing more on only necessary items, says listed online marketplace retailer MyDeal chief marketing officer Ryan Gracie.
‘Can’t keep up’: PR industry wants to import foreign flacks
The public relations industry says the domestic supply of talent is not coping with demands from the corporate world and needs migration reform to attract skilled professionals from overseas.
Shippit focused on growth as it unveils new purple branding
The fast-growing Sydney-based logistics tech start-up is seeking to capitalise on the “next wave” of the e-commerce revolution and increase its presence in South-East Asia.
Ampol focuses on its role in the Australian journey in new ad push
The campaign will highlight what the company stands for, then celebrate its fuel credentials and later add messaging around its future energy initiatives such as EV charging.
Cinemas, zoos and theme parks thrive on government vouchers
Cinemas, theme parks and zoos benefited the most from a surge of people in NSW looking to redeem their Dine & Discover vouchers in the final week, boosting the economy at a time when it was not needed.
How a snack brand is starting a conversation on mental health
PepsiCo is listening to consumers who want products of all kinds, even chips and soft drinks, to use their platforms for good.
How this media consultancy is using technology to beat its rivals
Audience Precision says it can help big brands solve business problems in about 80 hours less than its traditional advertising agency rivals.