Ampol is pushing its role at the centre of the Australian journey in a new marketing campaign as the company, along with consumers, navigates a move from petrol and diesel to electric vehicles and hydrogen.

The ad push, which outlines Ampol’s shift in focus using its refining sites and nationwide distribution network, comes after the former Caltex Australia rebranded as Ampol and the newly named company reclaimed its Australian heritage as a 100-year-old brand.