How a snack brand is starting a conversation on mental health
Consumers of products of all kinds, even chips and soft drinks, want brands to do more and use their platforms for good, says PepsiCo’s Australia and New Zealand head of marketing for snacks and beverages, Vandita Pandey.
PepsiCo – which is Australia’s largest snack food company and makes Doritos, Twisties, Smith’s and Red Rock Deli chips, Sunbites and Sakata crackers and Nobbys nuts – is focused on the company’s purpose now more than it ever has before, a change largely pushed for by consumers, Ms Pandey says.
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Introducing your Newsfeed
Follow the topics, people and companies that matter to you.
Find out moreRead More
Latest In Media & marketing
Fetching latest articles