Consumers of products of all kinds, even chips and soft drinks, want brands to do more and use their platforms for good, says PepsiCo’s Australia and New Zealand head of marketing for snacks and beverages, Vandita Pandey.
PepsiCo – which is Australia’s largest snack food company and makes Doritos, Twisties, Smith’s and Red Rock Deli chips, Sunbites and Sakata crackers and Nobbys nuts – is focused on the company’s purpose now more than it ever has before, a change largely pushed for by consumers, Ms Pandey says.