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‘Like an accountant’: Businesses urged to audit digital marketing

Miranda Ward
Miranda WardMedia writer
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Australian advertising veterans want small to medium businesses to do a regular health check on their digital marketing efforts to make sure they are getting a good return on investment and are not getting ripped off.

Slingshot CEO Simon Rutherford. 

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Miranda Ward is a journalist covering media and marketing for The Australian Financial Review based in the Sydney office. Connect with Miranda on Twitter. Email Miranda at miward@afr.com
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    Original URL: https://www.afr.com/companies/media-and-marketing/like-an-accountant-businesses-urged-to-audit-digital-marketing-20220717-p5b27u