EOFY sales 2024: Best early deals you can shop now
Score up to 50 per cent off top-rated beauty brands like Maybelline, Olay and CeraVe.
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June 30 is around the corner so that could only mean one thing – the epic end of financial year (EOFY) sales are here.
As a seasoned deals writer for six years now, I can confidently say the EOFY sales are a great time to pick up an item you’ve had your eye on – and it can be anything from home to tech to fashion to beauty.
NOTE TO READER: The early deals are no more - head on over to our official round-up of all the best end of financial year sales.
Beauty nerds, this is the week to shop.
Our favourites over at Priceline are slashing up to 50 per cent off the very best in skincare, haircare, makeup and so much more.
Our top picks? Snap up 50 per cent off the Maybelline Lash Sensational Sky High Mascara, 50 per cent off the Olay Regenerist Collagen Peptide 24 Moisturiser and 20 per cent off the CeraVe Hydrating Cleanser.
Adore Beauty is also slashed up to 40 per cent off products from top brands like MAC Cosmetics, Alpha-H, IT Cosmetics, Ultra Violette and more in their EOFY sale.
You can nab up to 30 per cent off ghd hair tools, including 20 per cent off the newly released ghd chronos hair straightener - which you can read our detailed review on here - and a whopping 25 per cent off the ghd duet style.
The “groundbreaking” hot air styler allows you to transform your hair from wet to completely styled with just one tool and no heat damage.
While it’s normally priced at an eye-watering $595, this is the first time we’ve seen it for 25 per cent off - now’s the time to treat yourself and make it yours for $446.25.
Esmi is slashing 30 per cent off sitewide, including 30 per cent off the cult (and award-winning) Hyaluronic Hydrating Serum.
This intensely hydrating serum has an impressive rating of 4.9 out of five on the Esmi website, with rave reviews claiming it “saved my skin”, “can’t live without it” and calling it both “brilliant” and “life changing”. That’s a whole lot of love!
Oh and if you spend over $149, you’ll also get a free cleanser worth $89.
Nip the cold and chilly weather in the bud by rugging up in a brand new Oodie. You can shop the EOFY sale where you can score up to $70 off your order, or head on over to the clearance sale for nothing over $49. We've spotted Oodies for just $39, saving you $90. These snuggly hooded blankets will keep you toasty warm in the freezing cold.
The very best Apple tech is also on sale now – nab 28 per cent off the Apple 2021 iPad in Space Grey and a whopping $103 off the Apple AirPods Pro (2nd Generation) with MagSafe Case (USB‑C) – a new low price that you don’t see very often.
Take advantage of Myer’s epic Stocktake Sale and enjoy up to 50 per cent off the very best in home, tech, fashion and beauty.
And if you’re about to jet off to a Euro summer, American Tourister is slashing 40 per cent off all suitcases.
Keep on scrolling to see our roundup of the best (and early) EOFY sales that you can shop before everyone else.
Happy shopping!
- Editor’s picks
- Best fashion deals
- Best home deals
- Best tech deals
- Best health and beauty deals
- Best travel deals
Please note: price are correct and products in stock at time of publishing. We’ll do our best to keep this story updated, but be aware products move fast during sales events.
EDITOR’S PICKS: BEST EARLY EOFY SALES
Dyson
- $453 off the Dyson V15 Detect Absolute vacuum, $996 (down from $1449)
- $452 off the Dyson 360 Vis Nav robot vacuum, $1547 (down from $1999)
- $450 off the Dyson V8 Absolute, $549 (down from $999)
- $405 off the Dyson Cyclone V10, $694 (down from $1099)
- $374 off the Dyson V12 Detect Slim Complete, $1025 (down from $1399)
- $170 off the Dyson Airwrap multi-styler and dryer Complete Long, $679 (down from $849)
Amazon Australia
- 46 per cent off the Samsung Galaxy Buds2 Pro, $188.99 (down from $349)
- 41 per cent off Bose QuietComfort SC Wireless Noise Cancelling Headphones, $297.46 (down from $499.95)
- 40 per cent off the Bose QuietComfort Wireless Noise Cancelling Headphones, $329 (down from $549)
- 37 per cent off Instant Vortex Plus Air Fryer 5.7L, $169 (down from $269)
- 36 per cent off the ECOVACS Deebot X1 OMNI Robot Vacuum Cleaner, $1599 (down from $2499)
- 31 per cent off the Apple AirPods (2nd Generation) with Charging Case, $152 (down from $219)
- 28 per cent off the Apple 2021 iPad (10.2-inch iPad Wi-Fi, 64GB) - Space Grey (9th Generation), $398 (down from $549)
- 26 per cent off the Apple AirPods Pro (2nd Generation) with MagSafe Case (USB‑C), $297 (down from $399)
- 19 per cent off the PlayStation 5 Console (Slim), $649 (down from $799.95)
- 15 per cent off the Apple AirPods Max, $762.45 (down from $899)
- Up to 14 per cent off Apple iPhones
Myer
- 56 per cent off the Shark Speed Style Rapid Gloss Finisher & High-Velocity Dryer HD352ANZ, $249 (down from $559.99)
- 30 per cent off the Breville The Barista Express Coffee Machine BES870BSS, $699 (down from $999)
- Up to 50 per cent off the stocktake sale
- 50 per cent of selected cookware
- 40 per cent off Revlon and Calvin Klein fragrances
- 40 per cent off luggage
- Up to 40 per cent off kids clothing
- 40 per cent off women’s sleepwear
- 30 per cent off women’s intimate apparel
- 20 per cent off appliances
The Iconic
- 30 per cent off cold weather classics
- 30 per cent off the Levi’s Ribcage Straight Ankle Jeans
- 30 per cent off the AERE Wool Blend Double Breasted Belted Winter Trench Coat
- Save on Tommy Hilfiger
- 30 per cent off footwear
- 25 per cent off Snap Wireless
- Buy two and save 20 per cent off beauty and haircare
- Shop women’s dresses – nothing over $50
- Shop men’s sneakers – nothing over $90
- Shop sport – nothing over $99
- Shop home favourites – nothing over $50
- Up to 60 per cent off the end of season sale
- $55 off the Lorna Jane Ultra Amy Thermal Tech Full Length Leggings, $85 (down from $140)
Sheridan Outlet
OZSALE
- Price drop - 50 per cent off the mid-year clearance
- Up to 60 per cent off Bonds
- Up to 60 per cent off luxury cosmetics, skincare and more
- Up to 30 per cent off Birkenstock new arrivals
- Shop Brooks trainers for just $99
The Oodie
BEST EARY EOFY FASHION DEALS
Faithfull The Brand
CAMILLA AND MARC
St. Agni
Aje.
Aje. Athletica
Viktoria & Woods
Bassike
Witchery
Country Road
Havaianas
MARAIS
Bendon Lingerie
Bendon Outlet
Meshki
Boody
Alana Maria Jewellery
JAG
Nimble Activewear
Nine West
The North Face
Kathmandu
Ecco
Sussan
Puma
Dune London
Adidas
Nike
Stylerunner
Under Armour
Lorna Jane
Nala
Paire
NET-A-PORTER
CAMILLA
Bonds
Cotton On
Wittner
Bae The Label
Nat’v Basics
Homebodii
Seed Heritage
Ugg Express
Christopher Esber
Chouchou Intimates
Assembly Label
Calvin Klein
Tommy Hilfiger
Dangerfield
Gorman
Princess Highway
Vans
Neuw Denim
Abrand Jeans
Rollas
BEST EARLY EOFY HOME DEALS
Myer
- 50 per cent off The Cooks Collective Classic Non-Stick Triple Pack Frypan 20cm/24cm/28cm in Black, $74.98 (down from $149.95)
- 40 per cent off the Philips All in One Cooker HD2237/72, $149 (down from $249)
- From 20 per cent off the Sunbeam Sleep Express Electric Blanket in White BLE4351, $87.20 (down from $135.20)
Joseph Joseph
Nespresso
- 20 per cent off Original Coffee Machines
- 20 per cent off the Nespresso Essenza Mini in Pure White, $175.20 (down from $219)
- 20 per cent off the Nespresso CitiZ in Milk White, $375.20 (down from $469)
- Save 10 per cent off with Coffee Plus
- Offer for new members – Purchase 100 coffee capsules or more for both Original and Vertuo machines to receive your choice of gift and free standard delivery
Canningvale
- Up to 90 per cent off the EOFY sale
- Shop the clearance sale with nothing over $100
- Free shipping on orders over $99
- $90 off the Beautysilks Mulberry Silk Pillowcase Twin Pack, $49.99 (down from $129.99)
- $90 off the Royal Splendour 6 Piece Towel Set, $59.99 (down from $149.99)
Shark
- Up to 56 per cent off the EOFY sale
- $310 off the Shark SpeedStyle RapidGloss Finisher & High-Velocity Dryer – HD352, $249.99 (down from $559.99)
- $300 off the Shark Cordless Pro With Clean Sense IQ – IR300, $399.99 (down from $699.99)
- $100 off the Shark Navigator Pet Vacuum With Self Cleaning Brushroll – ZU62, $349.99 (down from $449.99)
- $100 off the Shark FlexStyle Air Styling & Drying System – HD440, $399.99 (down from $499.99)
Koala
- Up to 30 per cent off the EOFY sale
- Up to $800 off mattresses
- Up to $747 off sofa beds
- Up to $1000 off sofas
- Up to $420 off bed bases
Emma Sleep
- Up to 55 per cent off the EOFY sale
- 50 per cent off the Emma Zero Gravity Mattress
- 40 per cent off the Emma Comfort Mattress
- 40 per cent off the Emma Diamond Hybrid Mattress
Eva
- Shop the EOFY sale
- Up to $375 off the Comfort Classic Mattress
- Up to $350 off the Premium Adapt Mattress
Sheridan
Ergoflex
Aura Home
No. 22 Home
Origin Mattress
Adairs
House
Dreame
- $500 off the Dreame L10s Ultra Robot Vacuum and Mop Cleaner with Auto Mop Cleaning and Drying, Self-Refilling and Self-Emptying Base Station, $1299 (down from $1799)
- $400 off the Dreame L10s Pro Ultra Heat Robot Vacuum and Mop with Auto Empty and Mop Self Cleaning, $1599 (down from $1999)
- $400 off the Dreame D9 Max Robot Vacuum and Mop Cleaner Official Australian Model, $299 (down from $699)
- $400 off the Dreame D9 Max Robot Vacuum and Mop Cleaner, $299 (down from $699)
- $200 off the Dreame H12 Pro Wet and Dry Vacuum Cleaner and Mop in One, $799 (down from $999)
Mocka
Vittoria Coffee
Ecosa
KitchenAid
Miss Amara
Sleep Republic
- 15 per cent off sitewide
- 15 per cent off the High Definition Pocket Spring Mattress, $1189.15 (down from $1399)
Hommey
Yinahla
Lifely
Retreat Yourself
Michu
BEST EARLY EOFY TECH DEALS
The Good Guys
- 10 per cent off Apple desktops and laptops
- Get the Apple MacBook Air 13” M2 256GB – Midnight for $1349
- Get the Apple iPad 10.2” (9th Gen) 64GB WiFi Space Grey for $398
- Get the Apple Watch SE (GPS) 40mm Starlight Aluminium Case with Starlight Sport Band S/M for $346
- Shop the massive TV sale on a range of big brands
- $1318 off LG 65” OLED 4K EVO G4 Smart TV (2024), $3895 (down from $5213)
- Get the Hisense 100” Q7NAU 4K QLED Smart TV 24 for $3795
- $559 off Sony 65” X90L 4K Bravia XR Full Array LED Google TV (2023), $2195 (down from $2754)
Samsung
- Shop the EOFY deals now
- Get $300 off Samsung Galaxy S24 Ultra + receive a bonus $300 with trade-in
- Save up to $600 on Galaxy S24 Ultra
- Save up to $400 on Galaxy S24 | S24+
- Save 25 per cent off Galaxy Tab S9 Series
- Up to $800 off QN85D Neo QLED TVs
- $650 off 648L French Door Fridge
- $500 off 32” Odyssey Neo G75N Gaming Monitor
Casetify
Vodafone
LG
HP
Microsoft
- Shop the EOFY sale, save up to 50 per cent off
- Up to $543 off select Surface for Business devices
- Select deals on Surface accessories
Mwave
- $500 off MSI Thin 15 B12U 15.6” i5 RTX 2050 Gaming Laptop (8GB/512GB), $799 (down from $1299)
- $300 off Infinity XQ6 Series 16.1” 165Hz Gaming Laptop (16GB/1TB), $1999 (down from $2299)
- $200 off ASUS ROG STRIX G17 17.3” 240Hz QHD Gaming Laptop (16GB/512GB), $2899 (down from $3099)
- $200 off ASUS ROG Flow X13 13.4” 120Hz Gaming Laptop (16GB/512GB), $2399 (down from $2599)
Lenovo
BEST EARLY EOFY HEALTH AND BEAUTY DEALS
Priceline
ghd
- Up to 30 per cent off the winter sale
- 30 per cent off the ghd Original hair straightener
- 25 per cent off the ghd Glide hair straightener brush
- 25 per cent off the ghd Duet Style
- 20 per cent off the ghd Chronos hair straightener
Esmi
- 30 per cent off sitewide
- Plus spend over $149 and you’ll get a free XL cleanser worth $89
- 30 per cent off the Hyaluronic Hydrating Serum, $45.50 (down from $65)
- 30 per cent off the Ageless Hyaluronic Serum, $45.50 (down from $65)
- 30 per cent off the 24K Gold Nourishing Oil, $45.50 (down from $65)
Alpha-H
JSHealth Vitamins
Adore Beauty
- Up to 40 per cent off the EOFY sale
- Top brands include MAC Cosmetics, Alpha-H, IT Cosmetics, Ultra Violette, Huda Beauty and so much more
Vush
Normal
Par Kie Skincare
Polso
- Up to 50 per cent off sale
- 25 per cent off the wash cuffs, $22.49 (down from $29.99)
- 40 per cent off the hair turban, $23.99 (down from $39.99)
SWIISH
Dr Naomi
- 20 per cent off all skincare
- $100 off all tech devices, including the sell out LED it Glow Anti-Ageing Light Therapy Mask
NAKED SUNDAYS
freezeframe
Lovehoney
Wild Secrets
White Glo
bangn body
Aerre Perfume
Bondi Sands
People Haircare
The Aussie Man
Boost Lab
Endota Spa
Sephora
Shaver Shop
Therabody
Murad
Beaudega
Smooch Body
BodyBlendz
- 25 per cent off sitewide, including bundles
- 25 per cent off the Anti-Cellulite & Stretch Mark Lotion
- 25 per cent off the Lip Balm
- 25 per cent off the Lip Scrub
Smilie
BEST EARLY EOFY TRAVEL DEALS
Samsonite
American Tourister
- 40 per cent off suitcases
- 40 per cent off the Light Max, from $144 (down from $240)
- 40 per cent off the Curio 2, from $159 (down from $265)
MORE END OF FINANCIAL YEAR SALES
- Best EOFY Dyson sales
- Best EOFY Apple sales
- Best EOFY sales for TVs
- Best EOFY sales for laptops and PCs
- Best EOFY sales for phones
- Best EOFY offers at Myer
- Best EOFY offers at Amazon
- Best EOFY mattress sales
- Best EOFY sales on furniture
- Best EOFY offers at The Good Guys
- Best EOFY offers at Harvey Norman
WHAT IS THE END OF FINANCIAL YEAR?
In Australia, the financial year begins on July 1 and ends on June 30 the following year.
As June 30 approaches, many businesses will offer enticing discounts to clear old stock before the new financial year begins.
Now known as the end of financial year sales, this a time where shoppers can score snazzy discounts on must-have items in fashion, beauty, home and tech.
WHEN ARE THE END OF FINANCIAL YEAR SALES IN 2024?
There’s no official start date for the EOFY sales like Click Frenzy or the Black Friday sales, which always falls on the last Friday of November.
Typically most major retailers will start to kick off the savings from June 1, but this doesn’t stop some from starting early or starting much later, closer to June 30.
Keep this page bookmarked and we’ll keep a running update of all the best EOFY sales you need to take advantage of.
HOW LONG DO THE END OF FINANCIAL YEARS LAST?
There’s no set run time, and you’ll find each retailer does things a little differently. Some will run the sale for the entire month of June, whereas others will pick just a few key days or a week to promote their EOFY sales. Generally speaking, all the sales will be over once June 30 rolls around.
Explore even more exciting shopping deals over at the news.com.au Coupons page. You can save your hard-earned cash at Dell, The Good Guys and Koala.
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