Afterpay is focused on converting Australians and New Zealanders unsure of the buy now, pay later category into customers with a new advertising push starring Rebel Wilson highlighting all the benefits of the platform.

Andrew Balint, Afterpay’s VP of marketing for Australia and New Zealand, described the campaign as the company’s “boldest and biggest” and said it was designed to “educate and entertain” in an effort to convert audiences aware of the brand into loyal customers.