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When Hungarian-born Lesley Brull and his wife, Georgina, opened in 1979, they had one cabinet of Austro-Hungarian cakes and tortes. As their popularity grew, so too did their selection, and the shop became a proud specialist of continental treats – goodies such as strudel, bagels, poppy seed slice, sour cherry crumble, kugelhupf, cheese pockets and biscuits, all of which are great. More than 45 years on, Brull is still on the tools by 2.30am each day at the modest, well-priced shop.

Must order: The famous chocolate kugelhupf, a bell-shaped bready cake with rivers of chocolate.