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‘A little bit quirky’: Fintech Tic:Toc kicks off ad push

Miranda Ward
Miranda WardMedia writer

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Fintech loan origination platform Tic:Toc wants to be Australia’s leading digital lender and is using ad-funded streaming platforms to create more awareness of its home loan product to help achieve that goal.

The Bendigo-backed fintech business wants to highlight how it brings together modern and leading technology with “human and classic service”, said Tic:Toc’s head of marketing Laura Osti.

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Miranda Ward is a journalist covering media and marketing for The Australian Financial Review based in the Sydney office. Connect with Miranda on Twitter. Email Miranda at miward@afr.com

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    Original URL: https://www.afr.com/companies/media-and-marketing/a-little-bit-quirky-fintech-tic-toc-kicks-off-ad-push-20211114-p598pp