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Hyrox is sexy, loud and coming to a sports arena near you

Hyrox is sexy, loud and coming to a sports arena near you

Welcome to Hyrox Melbourne, and what must be the highest concentration of chiselled abs per capita in Australia.

Almost 10,000 people took part over two days of racing in Melbourne last December. 

The first thing I notice is the blaring techno. The second thing is Chris Hemsworth.

Not the God of Thunder in flesh and blood. But a big poster of the Hollywood star spruiking gym equipment made by Centr, the fitness company he founded in 2019 and offloaded to a private equity firm for $267 million three years later.

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Euan Black
Euan BlackWork and careers reporterEuan Black is a work and careers reporter at The Australian Financial Review. Email Euan at euan.black@afr.com

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Original URL: https://www.afr.com/life-and-luxury/health-and-wellness/hyrox-is-sexy-loud-and-coming-to-a-sports-arena-near-you-20241030-p5kmn9