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Karen Maley

Investors give a belated cheer to Apple’s AI foray

The tech giant’s strategy unveil has pushed share price to records this week. But, in the background, safety and privacy concerns are also rising.

One day after Apple caught up with its tech pack peers by launching its long-awaited generative artificial intelligence strategy, Apple boss Tim Cook finally got the applause he was hoping for.

Apple’s stock surged 7.3 per cent on Tuesday, after losing nearly 2 per cent on Monday, as investors were reassured that the tech giant had an AI strategy after all, and that – at the very least – it would spur a super cycle of iPhone upgrades. The share price rise boosted Apple’s market valuation by $US215 billion ($325 billion), its largest one-day gain on record.

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Jill Margo was a senior writer at The Australian Financial Review.

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    Original URL: https://www.afr.com/companies/financial-services/investors-give-a-belated-cheer-to-apple-s-ai-foray-20240612-p5jl1n