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Tim Cook

March

China’s Premier Li Qiang delivers speech during an opening ceremony of the China Development Forum in Beijing.

China prepared for ‘shock’ of trade war, says premier Li

Countries should open up markets in the face of growing economic fragmentation, he told a gathering of global business leaders.

The iPhone 16 Plus can do almost everything the Pro can do – and looks better doing it.

Apple just pulled an iPhone ad. The move shows it’s now in crisis

An AI update to bring Siri into the agentic era has been delayed, placing the tech giant in a bind as it races to make other big changes to its devices.

Alex Karp, chief executive of Palantir Technologies.

Palantir’s Alex Karp vaults to top of best-paid US tech executives

The data intelligence group’s chief cashed in on surging shares to make $3 billion, behind only Meta’s Mark Zuckerberg.

February

Apple blamed the issue on phonetic overlap between the two words, and said the company was working on a fix.

Apple’s dictation system transcribes the word ‘racist’ as ‘Trump’

The message blip provoked controversy after appearing in a viral TikTok post, raising questions about Apple’s artificial intelligence capabilities.

January

Speaking at a presidential rally in Washington, Musk twice extended his arm out with his palm facing down, drawing comparisons to the Nazi salute.

Trump’s first day shows the ‘triumph of toxic tech capitalism’

For all their previously progressive leanings, the tech sector billionaires know that Donald Trump is the most lucrative ally they could have wished for.

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5 of world’s richest people line up for Trump ‘power’

The ceremony in the US Capitol underscored the president’s deepening ties to titans of industry and the shifting stances of those who previously scorned him.

November 2024

Former president Donald Trump and Apple boss Tim Cook.

The top five billionaire tech bros who are on the Trump train

From fawning phone calls to huge donations, here’s how the historically progressive bosses of Tesla, Amazon, Apple, Microsoft, Meta and OpenAI are preparing.

August 2024

Why this earnings season is the end of an era for Apple

The AI era is upon Apple, and all of its tech peers, and the stories it tells its investors and customers about its products are about to change forever.

AI hype is mounting with some real-world problems.

AI hype just collided with recession fears

Investors were already worried about how artificial intelligence investment will turn into profits. That’s being compounded by fears of a broader economic slowdown.

You can get iPhones much cheaper in China, but they still sell better here

As the tech industry obsesses about new AI features, sales of iPhones are still the core of Apple’s earnings reports.

June 2024

Behold Twiggy: far right, bottom row.

Twiggy’s hot air always seems to pass muster

The wind farm Apple walked away from now has environmental approval, having promised to destroy a little less of a koala habitat.

Apple boss Tim Cook has spurred hopes that the tech giant’s AI strategy will spur an iPhone upgrade cycle.

Investors give a belated cheer to Apple’s AI foray

The tech giant’s strategy unveil has pushed its share price to records this week. But, in the background, safety and privacy concerns are also rising.

Apple CEO Tim Cook.

Apple’s big AI day was a bit underwhelming. That’s part of the plan

The tech giant’s partnership with ChatGPT maker OpenAI gets it in the artificial intelligence race. But it’s eyeing a much bigger prize.

Craig Federighi, senior vice president of software engineering at Apple, shows off Apple AI.

AI power shift as Apple brings ChatGPT to iPhones with OpenAI deal

Apple has made its long-awaited entrance to the artificial intelligence battle being waged by the world’s biggest companies, with a major overhaul of Siri and apps across its devices.

May 2024

Legoland Malaysia in 2013: In the 1990s, the Lego Group diversified into clothes, watches, publications, TV and theme parks.

From Lego to McKinsey, bureaucratic managers hurt companies

Big business executives are allowing themselves to be used to deliver social benefits governments can’t.

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Elon Musk will also sign an agreement on enhancing connectivity in the country’s health and education sectors.

Musk in Bali to launch Starlink satellite internet service

The billionaire head of Tesla and SpaceX and owner of social platform X to launch the service alongside outgoing Indonesian President Joko Widodo.

Apple’s new iPad Pro ads have sparked outrage.

Why everyone’s mad at Apple’s new iPad ad

Apple’s crushing of human creativity has sparked backlash, but its new iPad Pro ad has also inspired some surprising video responses.

Why Apple’s earnings call gives us hope for more exciting new devices

Announcing iPad and iPhone sales that were lower than last year, Apple CEO Tim Cook says something that could make us all want to upgrade … and of course, it involved AI.

An advertisement for the opening of a new Apple store in Shanghai last month.

Apple’s shares rally after return to sales growth forecast

The tech giant announced $US110 billion in share buybacks and raised the quarterly dividend by 4 per cent.

March 2024

Chinese President Xi Jinping extended formal invitations to meet with American CEOs last week.

Xi Jinping meets with American CEOs as trade tensions rise

China is seeking to shore up confidence amid a slowdown in foreign investment, which slumped to a 30-year low last year by one measure.

Original URL: https://www.afr.com/person/timothy-donald-cook-1mm7