In the tech firm’s commercial for its new AI software, Last of Us star Bella Ramsay enters a party, sees someone whose name she can’t recall, and asks Siri for help. But the feature doesn’t exist yet.
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In Apple’s now-infamous ad for its new artificial intelligence software: Last of Us star Bella Ramsey walks into a party, sees someone whose name they can’t remember, and hides behind a wall to ask their iPhone for help.
“Siri, what’s the name of the guy I had a meeting with a couple of months ago at Cafe Grenel?”
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Original URL: https://www.afr.com/technology/iphone-crisis-apple-s-race-for-ai-siri-and-a-bold-new-look-20250318-p5lkf6
