The muscle and clout behind Australia’s $750m acai boom
Australian businesses are scrambling to jump aboard the superfood trend as it attracts fitness buffs and social media users entranced by colourful desserts.
Bill, the co-owner of Acai Underworld in Sydney, sometimes turns away 100 cars a night from the acai bowls and desserts business because his car park is full. Louie Douvis
Bill, the co-owner of Acai Underworld at Landsdowne in the outer south-western suburbs of Sydney regularly turns away 100 carloads of customers a night because the car park is already full.
He’s become a cult figure on social media. His food truck goes through about 100 bright purple 10-kilogram buckets of frozen acai pulp a week, which he transforms into delicious acai-based desserts with toppings including granola, banana, strawberries, Biscoff, peanut butter and Nutella.
Simon EvansSenior reporterSimon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
