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What a $9.50 block of cheese says about Coles’ big squeeze

The supermarket giant is using hefty discounts to woo increasingly disloyal customers. It’s just one element squeezing the company’s profits.

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The release of Coles Group’s September quarter sales numbers shows why chief executive Leah Weckert is in the middle of one of the toughest juggling acts in corporate Australia.

Nothing illustrates that better than a one-kilogram block of home brand cheese, which Coles has discounted from $13.90 to $9.50.

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James Thomson is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine. Connect with James on Twitter. Email James at j.thomson@afr.com
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    Original URL: https://www.afr.com/chanticleer/what-a-9-50-block-of-cheese-says-about-coles-big-squeeze-20241031-p5kmuw