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Apple’s shiny new toy will play second fiddle to AI questions

The tech giant is set to unveil its latest showstopper technology, but investors are hoping it will show its plans in the artificial intelligence arms race.

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Once upon a time, the launch of a brand spanking new product from the House of Jobs would have Wall Street frothing. But just ahead of Apple releasing a mixed-reality headset – the tech giant’s first entirely new product in almost a decade – the market is focused on another question.

Where is Apple in the artificial intelligence arms race?

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James Thomson is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine. Connect with James on Twitter. Email James at j.thomson@afr.com

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    Original URL: https://www.afr.com/chanticleer/apple-s-shiny-new-toy-will-play-second-fiddle-to-ai-questions-20230604-p5ddq1