Telstra is considering elevating its dispute with the City of Melbourne over JCDecaux’s upgrade of its payphone network to the Federal Court in order to head off growing unrest from councils across Australia regarding new large digital billboards being installed.

Australia's largest telecommunications provider is fighting battles on multiple fronts regarding the payphone network upgrade, including a Victorian Civil and Administrative Tribunal action from the City of Melbourne, with councils across Australia frustrated a loophole is being used to install the panels.