The City of Melbourne has rejected 81 applications from JCDecaux to upgrade Telstra's payphone network and will go to a tribunal to try to prevent the French outdoor advertising giant bypassing it and installing new panels.
The move could have major implications for the City of Sydney tender, where the council is also locked in a battle with JCDecaux over the payphone upgrades, as revealed by The Australian Financial Review in January, which include 75-inch (190-centimetre) digital advertising screens.