When I first read the other week that Starbucks was encouraging its staff to write notes on customers’ coffee cups such as “you’re amazing” and “seize the day”, I thought it was a joke.
But no. The company turns out to have an entirely serious plan to foster “moments of connection” with patrons that means any hapless purchaser of a caramel brulée latte now risks such an experience.
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Financial Times
Pilita Clark is an associate editor and business columnist at the Financial Times. She writes a weekly column on modern corporate life, as well as features and other articles.
