Australia’s once-lucrative $35.7 billion conference and exhibitions sector has changed permanently over the past 10 months, with operators upping their state-of-the-art technology to cater for the “hybrid” conference model of virtual broadcast and live participants.
“Everyone is craving the return of face-to-face business events and contact, but the ‘hybrid’ model with dial-in speakers and participants, as well as in-person attendees, is definitely here to stay,” said Geoff Donaghy, chief executive of Sydney’s International Convention Centre.
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Fiona Carruthers has written and edited travel for the Financial Review for almost a decade. She has held senior roles with ABC Radio National, Deutsche Welle Radio, TIME and The Australian, and was deputy editor of Traveller. Email Fiona at fcarruthers@afr.com
