Retailer Zac Fried will kick off construction on Wednesday of a 6000-square-metre Anaconda outdoor goods store that will teach Moreton Bay locals and visitors to fish from a 12-metre casting tank and let them choose a seven-metre tinnie from a life-sized pier sitting above a fake lake.

The Anaconda Adventure HQ large-format retail store – the first of 15 that Fried’s Spotlight Retail Group plans, along with new Spotlight and Harris Scarfe homewares stores – will create 17,000 square metres of retail at the site in Brendale, 17 kilometres north of the Brisbane CBD, when it opens next year.