‘Riding the tiger’: Why Linda Yaccarino had to leave Elon Musk’s X
Tasked with bringing back advertising dollars to a platform whose polarising owner had told brands who did not spend with them to “go f--- themselves”, the CEO was set up to fail.
Close ties: Linda Yaccarino at a signing ceremony in the White House Rose Garden in May. Bloomberg
Hannah Murphy, Christopher Grimes and Anna Nicolaou
Linda Yaccarino insisted three weeks ago that little had changed when billionaire entrepreneur Elon Musk merged X, the social platform that she headed, with xAI, his artificial intelligence group.
“I’m the CEO of X and my boss remains the same,” she told the Financial Times in an interview at the Cannes advertising conference.
