The launch of a wave of bitcoin exchange-traded fund in the United States by issuers, including the world’s biggest asset manager, Larry Fink’s BlackRock, will make it easier and arguably safer to buy and sell exposure to the digital asset.

Investors should brace for a wall of marketing material designed to entice them to join the crypto craze. It’s a bit of a circus, but even seasoned and conservative investors might find themselves succumbing to feelings of FOMO.