BeReal, which promotes itself as a spontaneous and low-fuss social media platform that offers users greater authenticity, is taking Gen Z by storm after topping the charts for most downloaded free app on Apple’s App Store.
Users are randomly pinged once a day to take a photo of whatever they are doing, whether it be patting a sleepy cat or dancing at a music festival, within two minutes.
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Gus McCubbing is a markets reporter in the Melbourne newsroom. He was previously the Australian Financial Review’s Victorian political correspondent. Connect with Gus on Twitter. Email Gus at gus.mccubbing@afr.com