Rich Lister online retail entrepreneur Ruslan Kogan has shouted all of his workforce a set of working from home pyjamas, but said his team will be back in their branded hoodies and baseball caps in offices as soon as possible once COVID-19 dangers recede.
The listed online retailer has been an Australian business success story of the pandemic, with its valuation soaring past the $2 billion level as its sales growth rate doubled year on year in the June quarter and full-year profit increased by 56 per cent.
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Paul Smith edits the technology coverage and has been a leading writer on the sector for 20 years. He covers big tech, business use of tech, the fast-growing Australian tech industry and start-ups, telecommunications and national innovation policy. Connect with Paul on Twitter. Email Paul at psmith@afr.com
